Why the Future of Work Won’t Come Without Work

This was because the classic texts, whatever their intrinsic worth, supplied the higher strata of the ruling class with a system of references for the forms of their own idealized behaviour…

…They did not need to stimulate the imagination. If they had, they would have served their purpose less well. Their purpose was not to transport their spectator-owners into new experiences, but to embellish such experience as they already possessed.

John Berger, Ways of Seeing (speaking of the value of the study of classics)
Photo by Pixabay on Pexels.com

The Undiscussable Gap

I have many management books. My desire to learn means that I am always tempted by the latest contributions to the literature. Throughout the year management books often pile up unread. Once or twice a year, I reduce the height of the pile in a burst of reading.

Quite depressingly, all too often I find I can read faster and faster as I work my way through the pile. The insights shared are pedestrian. The examples used are often routinely quoted or misleading as an ex-post interpretation of a theory or practice. It is little surprise I often get greater insights in other areas of literature to inspire my work. Beyond management literature the reward is for challenging the paradigm, not making people comfortable with received wisdom.

Far too much of management literature exists not to challenge the experience of managers but to reinforce their comfort in their positions. We can all cite the comfortable phrases that are mantras of the grace and wisdom of management. Their practice is much less consistent and uniform:

  • Our people are our greatest asset
  • Start with the customer need
  • Align people with shared purpose
  • Encourage creativity, autonomy and continuous learning
  • Look beyond the bottom line and consider wider stakeholder interests
  • and many more

Whether or not these are falsifiable, these platitudes are the bread and butter of thought leaders, the jesters of modern management, entertaining the powerful but not challenging their world. How else would they consistently receive consistent invitations to the stages of global conferences and private boardrooms? These platitudes form the right answers to the right questions in interviews and across the work context, leaving only the gap between ideal and action. In that gap, lies the undiscussable in the workplace, the power that flows from status, wealth and privilege.

The Eternal Future of Work

The gap between what publicity actually offers and the future it promises corresponds with the gap between what the spectator-buyer feels himself to be and what he would like to be. The two gaps become one; and instead of the single gap being bridged by action or lived experience, it is filled with glamorous day-dreams.

The process is also reinforced by working conditions.

The interminable present of meaning working hours is ‘balanced’ by a dreamt future in which imaginary activity replaces the passivity of the moment.

John Berger, Ways of Seeing

I have contributed a great deal of literature to the ‘future of work’ discussions and even once between rated as an influencer in that domain. Of course, by ‘influencer’ that survey meant my work was shared, more than read and much more than acted upon. I wonder some times how much all the time sharing that work has just been another contribution to the ‘passivity of the moment’ by contributing to the distractions and appeal of a better future that is coming.

Real sustainable change comes not from trite phrases, pretty writing, or influencer lists. Change comes when the circumstances are so uncomfortable and that discomfort is sustained long enough to overcome our natural inertia.

The dynamics of workplaces have changed through the enforced hybrid working of Covid times. The pressures of a pandemic were serious and sustained enough to overcome decades of resistance to change. Those same pressures now flow on into reconsideration of the goals, benefits and manner of work for many employees. The so called Great Resignation is not a mark of the unreasonableness of employees granted a little leeway. Employees have realised that a better future is in their grasp if they make decisions to change now. The question for managers is whether they want to start to live in that gap between ideal and action and address employee frustrations.

A better future for all in our workplaces will remain a distant wish if all we do is daydream in comfortable home offices, letting the undiscussable become doubly difficult by becoming invisible as well. If we want to make a better future of work we will need to actively engage all our organisations in discussions of issues of power and make real difficult changes to the patterns of our work. All learning and growth demands some discomfort. Be wary of the advice that slides easily into your working world.

Safety

Injustice anywhere is a threat to justice everywhere – Martin Luther King Jr

I don’t fear for safety
From the simplicity of evil
or complex works of good.

Beyond the neat edge
of my experience,
security is a privilege.

Fears that I don’t share
are still unendurable,
life-draining, life-ending.

My enclosed experience hints
at other works and wheels,
a shared system of society.

All that produces this world,
the light and dark, actors, victims
and passive accomplices.

We are interconnected –
This condition, this system,
this change is mine too.

Work Changes Culture

Sharing Out Loud

Work changes culture, not words. The future of work needs action to create new ways of working together. Creating new value requires people to do more than communicate. They must work in new ways.

With management of enterprise collaboration often falling in the Employee Communications function in organisations it can be tempting to see the challenges as primarily challenges of communication. How do we get people to use a new communication tool? What information do we want people to share in our new communication tool? Which communication tool should we use when?

The bigger and more valuable opportunity is to change the very nature of work. Changing work behaviours runs directly into the challenges of changing the culture of the organisation.  After all, culture is the expectation of future behaviours in any organisation. What ways of working are expected, what work is valued and how others will support your work is all wrapped up in a rich tapestry of cultural expectations born of past behaviours, some going back as far as the origins of the organisation.

As we have seen from communication campaigns around values in organisations, message can temporarily influence expectations. However, what confirms a change in expectations is when people see new behaviours being practiced consistently, rewarded and ultimately expected by others.

Sharing information in enterprise social networks is a start but the real value of working out loud is created when people begin to change the very nature of their work process to respond to expectations that they be more agile, more transparent, more collaborative, more trusting and more open to the expertise of others.  When this occurs they get the benefits of the input of others in greater speed, productivity and effectiveness. The changing nature of work and the changing culture of the organisation will develop hand in hand in this case and be supported by increasing personal and organisation value to justify the ongoing change.

Organisations that want to realise the true value of enterprise collaboration need to create an expectation that work will change to be more open. The best way to start that change is not with talk but by fostering the action that role models it to all in the organisation.

Inexorable

‘We are change itself. We often think of our life in terms of things changing: we like some changes and we don’t like others; we want things to change in some ways and not in other ways. And of course this moment of ongoing change is our opportunity for skilful, appropriate response to the circumstances that reveal themselves, the conditions that reveal themselves at this moment. And yet we are change itself.’ Elihu Genmyo Smith

Humans Change

No moment of a human life is without change. We learn. We grow. We work. We live. Every breath, action and reaction in our lives is a moment of change. We are constantly interpreting our circumstances, adapting and changing to achieve our purposes and to manage ourselves through a changing world.

The thousands of small adjustments we make each day are barely noticed. Larger ones rise to our consciousness as an explicit opportunity to learn or to adapt our approach.  Bigger still are obstacles that might challenge us to rethink our approach entirely or even set us back at the beginning of the change process again. Some of these we will see as frustrations but others we will approach as the test that gives energy to our purpose and our work.

If every individual is in a state of continuous transformation, the change in communities of people is a force of enormous potential.

Responsive Organisations Change

Because our traditional organisations were designed for the repeatable execution of a proven business model, we lost the natural and dynamic potential of this human change. We locked it away in processes, in policy, in hierarchy and in performance measures.

Organisations need to adapt as much if not more than people. Their existence is almost entirely driven by competition for resources, stakeholders and attention. They must deal with the scaled change and complexity of people internally and externally every day. However, our traditional model has been to ignore the mismatches as the environment changes and to stick to a fixed model until a hierarchical decision is made to make change. Organisations can drift a long way from their purpose and from effective execution before they see that need for change. The bigger the drift and the more stuck their system, the more wrenching the resulting change management is.

Responsive organisations distribute that change decision. Moving closer to the continuous adaptation of a human life, they recognise that organisations must learn, grow, work and change to continue to live and to continue to fulfil their purpose. Responsive Organisations explicitly challenge their people to focus on purpose, to learn through experimentation, and to leverage the adaptive potential of transparency and networks. Agile and adaptive change is a human exercise and a part of ensuring that our organisations remain relevant and effective in their systems.

Five Daily Reflections of the Change Agent

Reading Seeds for a Boundless Life, a book on Zen Buddhism by Zenkei Blanch Hartman, I came across a reference to the Upajjhatthana Sutra’s Five Daily Reflections. The Sutra recommends daily reflections to help Buddhists to focus less on their attachments to ego & desires and more upon their actions.

Reflecting on these, I saw a parallel to common challenges for each change agent’s practice of bringing about a better world. Change agents are taking on difficult work, not for the benefits of ego or any personal desire. Change agents act out of a purpose to make an impact that helps others.  At the same time what surprises many who take on change is that the road is harder and more difficult than they ever expected.

Every change agent lives with these five daily reflections:

  • I can’t go back. There is no way to go back.
  • I can’t avoid obstacles. Obstacles are the work.
  • I don’t have forever. Time is limited.
  • Everything changes. Loss is part of that change.
  • My actions and my interactions are how I make the change work.

Once a change agent sees the need to make a change in the world, it becomes impossible to ignore. They can’t wish it away or pretend things are as they were. They can’t undo their commitment to purpose. 

Embracing that commitment means accepting that there will be obstacles to be overcome. The obstacles aren’t inconveniences or distractions. They are the work to be done to bring about the change. 

Time is always a constraint. Time demands we make the most of every opportunities to create change. Time means we must start now. Time means we must involve others.

Just as we must embrace the obstacles we encounter in our work, we must accept that there will be loss in bringing about change. Some things we lose will be important to us and to others. Part of a change agent’s role is to help others understand and manage that loss. 

We have only our actions and our interactions. That is how we bring about change. That is how our change will be judged. Ends don’t justify means. The means are a key part of the change.

Change agents can and do wish it were different. Keeping reflections like these ever in mind helps us to avoid the disillusionment that comes along with unmet expectations and unfulfilled wishes. Change agents are pragmatic and realise that little changes without the hard work to make change happen.

Small Changes Accumulate

1 – Make a small change today.

2 – Do it again tomorrow. You have doubled your influence.

4 (2 to the power 2)- The next day invite 3 people to join with you in the next change. You have doubled your influence again.

8 (2 to the power of 3)- The following day ask everyone to bring 1 people to make the next day’s change. 

16 (to the power of 4) – From day five ask everyone to keep adding one person each time you make a change. Spread the message far and wide in your network.

1,073, 741, 824 (2 to the power of 30) – If you can double your influence for 31 days, only one month, you will have over a billion people carrying out that change. 

Most changes you want to make don’t need that many people or that cumulative power for change.  You might not get to double every day for a month, but the further you get down the path of small changes powered by a network, the greater your influence.

Of course, you have no influence until you start making change. Today.

The Leverage of the Change Agent

Give me a lever and a place to stand and I shall move the earth – Archimedes

There’s a tiny thing on the edge of a rudder called a trim tab. Just moving that little trim tab creates a low pressure that pulls the rudder around. It takes almost no effort at all – Buckminster Fuller

Change Agents move the world to change because they understand the importance of leverage. Small actions can be leveraged into larger outcomes through their work.

The Leverage of Purpose

Change agents take grievances, disappointments and frustrations and turn them into purposeful action. Crowds can easily share a grievance. However someone needs to help the group to turn abstract frustration into a shared purpose. Discovering that shared purpose in a group is a lever of influence and motivation that scales rapidly.

The Leverage of Networks

Change agents understand that networks are extraordinary ways to scale their influence. They can connect with likeminded individuals, share information, solve challenges and develop new ways of working. The network expands the influence of the change agent across their organisation and across the world.

The Leverage of Role Modelling

Change agents do. Change agents understand that the most effective way to lead change is to show others change is possible through action. For every role model there are thousands of eyes in networks who can be influenced to magnify the scale of the change.

The Leverage of Experimentation

Change agents take advantage of the leverage that comes with experimentation. If you do more often, you have had a greater impact. Rather than wait for the perfect information, change agents experiment to learn and create an example for others.  Experimentation enables networks to scale beyond individual expertise and accelerate learning and change.

The Leverage of Tension

Change agents create tension. For many organisations, the existence of people pushing for change creates tension that focuses new attention on the need to change. Creating and shaping tensions in the organisation is a role that change agents play to create the ‘low pressure’ pull through the resulting focus, discomfort and action.

The Leverage of Generosity

Change agents give because a culture of giving expands influence. Working out loud with a generous intent, giving of their time and effort to help others or focusing on the needs of others are highly effective ways to move change forward and set an example that encourages others to do the same.