Writing

Why Collaboration Value is Understated

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Applying mechanical process productivity to collaboration provides us with an efficiency benefit case for collaboration. Understanding the true benefits of collaboration requires us to understand the knowledge work systems in place and the broader effectiveness of the organisation at creating value.

Value of Collaboration is Not Easy

We always facing the challenge of valuing the benefits of collaboration.  Collaborative technology is part of the infrastructure of the organisation. It’s use is open to many applications that will be co-created by the employees and shaped by the organisation. Many of the outcomes are not direct; collaboration facilitates a more effective organisation.

The temptation is to play it safe. We can use the same process efficiency mindset that applies to any other system to automate processes.  The question usually asked is “How much more efficient will our people be when they use a collaboration system?’  A number of studies have looked at the impact of collaboration systems on in process efficiency of knowledge workers. One of the most widely quoted statistics is the McKinsey survey that identified 20-25% of the time of knowledge workers could be saved with better ways to search for and interact on information. This mindset often drives an adoption focus to collaboration projects that misses a bigger opportunity to create value.

25% Better Off?

If you are processing iron ore into steel and you find a way to do it 25% better, then you will have 25% more steel or need 25% less inputs. That is a mechanical process saving. Inputs became outputs at a cost. This is how our traditional efficiency mindset has focused us on measuring value.

However, knowledge work isn’t like steel manufacture. At the end of a knowledge work process, we still have the inputs and the outputs. Both the inputs and the outputs can be shared widely at very low cost because they are easily reproducible. Most importantly, neither the inputs nor the outputs are fixed. 

Let’s consider a practical example. As a knowledge worker, you are asked to create a new process to improve the efficiency of steel production. Is the goal to do this 25% faster? No, the goal is to create the most efficient way of producing steel.  There are four elements that measure effectiveness of your work:

  • Reduce waste: If there is no better way currently possible or someone has already done the work, then don’t work on creating a new process. Do something else.
  • Reuse existing knowledge: If someone has developed a process that is more efficient, use that process as a basis. Don’t start with a blank page.
  • Create new knowledge: If you can bring together people who have never been connected, if you can share information that has not been shared you may be able to solve new problems or create an entirely more effective process for steel manufacture. This is likely to impact a much larger value opportunity than knowledge work in your organisation.
  • Create new value with existing or new knowledge: Your new process for steel manufacture will be able to be shared across your organisation and may even become a product in its own right.

The economic value of these four elements aren’t productivity measures of knowledge work.  The economic value is the impact on the production of steel and the greater value created in the organisation by collaboration to improve steel production. In my experience the benefits from simply stopping wasteful projects without any value add, is an order of magnitude larger than the productivity benefit from reduced search by knowledge workers.

Thinking more broadly about the economic impacts of collaboration can create a dramatic step change in the benefits for an organisation.  Rather than looking at efficiency in the cost base of knowledge work, collaboration impacts value creation organisation-wide. This new view has a critical role to play in shaping leaders support for collaboration and the level of investment an organisation should make in fostering collaboration in the organisation.

Simple Visuals of Where Digital Transformation May Go Next

Prediction is very difficult, especially about the future – traditional Danish saying often attributed to Nils Bohr

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The interest in A Simple Visual History of Digital Transformation prompted some to ask about where do we go next. Make any predictions on digital transformation and you can be sure that someone is currently working to undermine your credibility. The following suggestions for the future of digital transformation are offered on the basis that these are ideas that exist “but are not yet widely distributed” to borrow an idea of William Gibson.

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As the costs of digital connectivity and computing power fall, these capabilities are being added to more and more devices. The internet of things has reached our homes and our workplaces. The increased ability to gather and use information in real time will drive new innovations in our businesses and our lives.

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Add enough digital connectivity and computing power and you have created the potential for a mesh of sensors, connectivity and processing power to fill our environments. Now our digital things and our communication devices can be in constant contact and new applications will be developed to take advantage of the rich digital environment.

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The digital mesh will help accelerate digital automation as many traditional roles of knowledge workers, such as the gathering, digesting and processing of information now flow from an ambient mesh and are managed through algorithms and their managers.

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A digital mess also enables the greater leverage of bots, digital agents that can navigate the mesh and achieve outcomes for their owners, clients and masters. These algorithms take on the role of making local decisions or acting as advisers or facilitators across the breadth of the networks. Digital Agents help manage the scale of information and the real time demands of the mesh.

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Distributed and connected computing power also enables us to revisit concepts of how we record, store and share information on concepts like ownership, identity and history of transactions.  Instead of a single ledger located in one location, the transaction history can be distributed and validated across the network, as in blockchain. Innovations will build on these capabilities into new domains.

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The digital mesh increasing can enable individuals by supplying capabilities need for individuals to have greater awareness, connection or to do work that was previously beyond the capability of a single individual. If an organisation is a solution to transaction costs as Coase suggest, there are new implications for the role and future of our organisations and the growing capabilities of the digital systems will shape the work individuals will do (or don’t do).

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We have not yet begun to explore the potential of extending this digital mesh and its capabilities to the entire world. We can already see new approaches, such using e-commerce villages in China, video in education in India, market pricing data for farmers in the third world or mobile payments in Africa. As the costs of digital technologies fall and reach expands new entrepreneurs will solve new problems for those beyond the reach of this technology today. Perhaps then we will truly experience the power of the Internet of Humanity.

Do the work

We want shortcuts, quick fixes, off the shelf solutions and easy outs. They don’t work. We need to do the work.

In leadership we like big vision & easy answers, but we need to do the work of connecting people to have hard conversations and work on real solutions.

In collaboration we like technology and hot trends, but we need to do the work of connecting people in shared work for strategic value.

In learning, we like innovative delivery and content, but we need to do the work to help people learn every day on the job and in their networks.

In management, we like big decisions and trendy new approaches, but we need to do the hard daily work of helping people realise their potential and better meeting customer needs.

In strategy, we like the glossy PowerPoint and the sexy ideas but we need to do the work of building new capabilities and driving execution.

In health, we want the pill, the plan and the new thing, but we need to do the hard work of living a better life.

In politics, we like confidence, certainty and bold policy, but we need to do the work to connect people to work through complexity and uncertainty on solving real social problems.

Where ever we look we want it easy. Good things come from good work. Do the work.

Step away from the guru with a quick fix. Put down the book, the PowerPoint or the phone. Start with the work.

A Simple Visual History of Digital Transformation

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Since the Mosaic Browser helped introduce the internet to the world, we have experienced a digital transformation of business. We had digital activities in our organisations before. We had already spend almost 50 years computerising processes. However, the digital connectivity of the internet began more radical change. Here’s an overly simple graphical reminder of elements of that journey.

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We began by creating digital channels to connect our organisations to their customers.  The website began with simple digital brochures and basic contact information. Very quickly our websites became richer and more valuable.  Innovation began outside the organisation that showed the way for all subsequent phases of digital transformation.

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We added processes to support the customer interactions. In many cases these processes were new, partial and designed solely to support the new digital channels.

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We saw potential in these digital processes and started to apply them more widely. These processes worked in the midst of our legacy process and often in unconnected ways.

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As the breadth of our digital channels expanded and we needed to manage new social and mobile channel needs, we needed a dedicated digital team to manage the expanding offering and to help integrate the core digital processes and infrastructure required to support growing digital ambitions.

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With a digital team to advocate and lead the way on growing digital opportunities, we saw digital interaction takeover much of the electronic communication in the organisation and new integrated digital processes develop in supply chains, shareholder & community management and other forms of stakeholder engagement. APIs began to standardise digital communication formats in an increasing way for organisations. Organisations could leverage vast amounts of data on interactions and increasingly on activity across the organisation. 

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With digital interactions dominating & pressure to focus on core business activities, organisations began to become more aware that they operated in digital networks, connected to customers, suppliers and other stakeholders. Importantly, it became increasingly obvious that these networks connected all stakeholders reducing transaction costs and increasing transparency. Most dangerously these networks & data flows gave competitive advantage to those most able to leverage digital technologies in disruptive ways.

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Seeing potential in connectivity, new and existing organisations saw the ability to focus on platforms that connected system players, creating new value and disrupting the traditional business of intermediaries. These platforms were increasingly agnostic of whether they ran on a computer, a phone or another device, giving them greater geographic and temporal reach.  We began to connect all processes & devices into networks to leverage the power of information. Concepts like employee, contractor, supplier and customer had less secure meaning in a networked world as chains of connectivity ran in all directions & right through the organisation.

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With platforms and networks running through and beyond the organisation, people began to explore the opportunities in new ways of working using digital. The boundaries of organisations no longer constrained the boundaries of work.  Seeking to retain talent, leverage information more effectively and create greater agility, organisations experimented with new digital ways of working and organising work.

This digital transformation has only just begun. There are many more phases ahead. The innovations and experiments of organisations will take us even further into exploring the potential of globally connected digital networks.

The Internet of Humanity

An extraordinary technological opportunity confronts your business. Global communication networks have unprecedented reach and mobility. These networks can connect highly capable autonomous intelligent agents called humans. The potential of this technology could change your business, and even human society, in disruptive ways. 

Even more incredible the capabilities of these intelligent agents are not fixed. Equipped with a full range of sensors, motion and agile communication capabilities they are highly adaptive. They have been known to survive all environments on this planet and even near space. They learn from each other and can even collaborate without APIs to decide novel approaches to the challenges & opportunities in their environment. These agents are self-powering, purpose driven, upgrade automatically and operate entirely autonomously. 

Imagine the ability to discover, to explore and to make sense of the entire globe. Imagine the opportunities in global advocacy, creativity and collaboration. Imagine what your business could do if it connected humans. Just think of the novel products, the extraordinary experiences and the economic and social value you could create with the Internet of humans. 

We have the ability to leverage an Internet of humanity. We just need to better understand how they work.

Working Out Loud & Building Antifragility

For the robust, an error is information; for the fragile an error is an error. – Nassim Nicholas Taleb.

Many people struggle with the risks & discomfort of working out loud. Nassim Nicholas Taleb’s concept of Anti-Fragility helps understand when to work our loud.

Taleb distinguishes between three adjectives of in his work:

  • fragile: at best unharmed by a shock 
  • robust: at best and at worst unharmed a shock, i.e. unchanged 
  • anti-fragile: at worst unharmed by a shock and with potential to be improved.

These ideas is a useful way to shape the practice of working out loud.

When to Work Out Loud 

If a situation is likely to be fragile, for example because you can’t handle feedback or the situation requires a single answer, think carefully about working out loud or at least work out loud and mitigate the risks. Working out loud on a performance management conversation or feedback for another is a situation that is likely to be fragile. The relationship and performance could be jeopardised with any shocks or simply from a sense of lack of fairness in the transparency.

In situations where you are robust or anti-fragile, working out loud is essential.  There is no downside and at worst information and at best opportunities to improve your work. Complex or chaotic scenarios in the Cynefin framework are examples of situations likely to demonstrate these characteristics as working out loud can play into an effective strategy of probe-sense-respond or act-sense-respond. 

Becoming Anti-fragile

One of the strong reasons that I recommend people experiment with working out loud, such as in the safe environment of a working out loud circle, is that practice builds towards an anti-fragile state of work. Many of the initial concerns from working out loud come from concerns around emotional states, perceptions and ‘doing it wrong’. So many people complicate the simple act of sharing purposefully and openly.

Many of these concerns are overblown and contribute to our fragility at work. Practice of working out loud in simple experiments of sharing across diverse contexts can help individuals to see that they and their relationships are far more robust than they expect. They and their relationships can be deepened by the better information, shared context and trust created by working out loud.  The many benefits of working out loud can push them to greater practice as they realise the benefits of learning continuously.

The Life-crushing Magic of Hierarchy

Humans are inherently messy creatures. We accumulate history and the entanglements of human relationships and emotions. As a manager this human mess can interfere with the joy of the unrelenting execution of your will. A cluttered organisation shows no respect to a manager’s inherent expertise and power. 

My life as a manager was transformed when I discovered the life-crushing magic of hierarchy. Your life and organisation can be neat and orderly, if you follow these simple organisational principles. 

Touch Everything

Firstly you must understand the principle behind all hierarchical organisation. A manager must constantly touch everything. Dump all your expectations about independent action by your team on the floor. Subject everything to your hands-on micromanagement power. 

You must feel free to touch any activity in the organisation at any time, throw it into a disordered pile and then use your superior management skills to put things back into the places that best suit you. Do this until your organisation shines with respect for your management skill. 

Kill Joy

Look at any activity if it sparks joy in your employees, discard it from your organisation. You have the power to exclude these activities that divert from the joy of experiencing unfettered authority. Crush the activities and discard any employees associated with them. The more meaningless the work the better it will demonstrate your management expertise. If too much meaning arises in work, intervene and make changes or better yet reorganise again.

Process not People

When organising your business it is traditional to be concerned with individual business units, alignment to customer or business outcomes and the people involved. Put aside this nostalgia. 

Focus instead on process. Ask yourself only whether the process brings you joy and crushes the freedom of your people. Make sure your processes are inflexible, opaque, compliance-oriented, end-to-end and untouched by nostalgic human considerations. The more abstract the outcomes that your processes create the better. 

Organise your business one process at a time and follow each process to the end before proceeding on to the next until you have completed your arrangements process by process. This may increase the mess and confusion in the meantime but you will find an organisation that is far easier to control and manage in the end.

If at any time you are not getting joy from this process, reorganise your people to make their arrangement more appealing. Over time your people will begin to appreciate the recognition that they get from being dumped into reorganisation. They will shine around you for the fear that next time you may get them. 

Everything in its place

Everything must be in its place before you go to work. Only you will be best able to determine the sweet spot for an employee. Don’t let them create mess by making career choices. Fold them carefully into their small box alongside their peers in the process. Never let your employees feel that they have a place to which they can go home. 

Arrange your remaining employees in tightly segmented silos and narrow process defined roles. It is essential they are visible and accessible to you at all times. You will need the ability to grab them from their important work at a whim and put them back easily at your pleasure. Measure them continuously to keep them aware of their need to maintain your respect and bring you joy.  

When interacting with your employees discard any that show too much spark. Remember to share your unfettered opinion and discard theirs at every opportunity. Finish every interaction with one of your employees by remarking gently ‘Thanks, I’ll take it from here.’

No Stacking

Stacking can crush employees at the bottom and damage their self-respect. This is an activity which should be reserved to bring joy to you. This is why it is so essential that employees are carefully folded into a place in process. Therefore do away with any unnecessary intermediate managers who may have the time to create fiefdoms to challenge your own. Keep the other managers moving quickly to satisfy your directives so that they have no time for their own thoughts, action or joy. Make everyone subject to your direct instruction and make all the decisions with your unique, shifting and often emotional rationales. 

A category of employee that requires particular attention in removing any other forms of leadership are your change agents. They are an unnecessary source of independence and activity. You will find no spark of joy in your dealings with them. Instead they may even challenge your authority or make unnecessary suggestions. Implement an enterprise social network in your organisation. This will enable you to identify those employees who still hold opinions and may act on their own outside of your chosen process. Gather your change agents. Hug them and thank them for their service. Then bundle them out the door

Follow these principles closely and your hierarchy will be neat, tidy and much smaller. Be sure that it will bring you, and you alone, great joy. Other managers will look on your shiny, svelte & compliant organisation with new respect.

Apologies to Marie Kondo. Thank you to those who gave me encouragement, ideas and suggestions for this post. May it spark some much needed joy in your work. If anyone reading is still in any doubt, don’t do this.

Share Your Development Plan Out Loud.

Working out loud can accelerate development. Share your Development plan with your team. They know your weaknesses already and they are in a great position to coach and support your learning.

When I worked in corporate life, I always managed to shock a few of my colleagues, both peers, team members and others, by sharing my development plan openly with them. My thinking was pretty simple. The benefits of sharing the plan were real.

My colleagues work with me every day. They know my strengths and weaknesses, usually better than I do. They are a great source of coaching and feedback. Sharing my plans with them authorised them to say “hey, Simon, you are doing that thing on your plan”

Acknowledging that I am trying to develop and sharing how was a great way to gain their trust and their support in the changes I was seeking to make. People valued the honesty and the effort to improve. People that I mentored valued the insight into how I put together my plan and where my efforts went. People went out of their way to give me suggestions and to work with me when their development needs were aligned. Peers and my teams also held me to account to do what I had openly committed to achieving. Most importantly, I was publicly role modelling what I asked them to do each day.

In addition, being explicit on when I was hoping to move roles and where I was hoping to go next helped the team around me to understand how they needed to develop and what opportunities that they might have ahead. Instead of succession planning being a mystery, it could be an open conversation in the team. 

Take your development plan. Remove anything that is truly confidential or relates to others. Then share it will your colleagues. Get ready for some great conversations to help you and your peers grow.

Reflections on Facebook at Work (& Promises of Universal Adoption)

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One core reasons collaboration tools have an adoption problem is a lack of benefits to users. That problem is not solved by a new tool. The benefit problem is solved by working out loud purposefully – creating an environment to learn, solve problems and create new solutions together.

The reviews of Facebook at Work are starting to come in. The claims from Facebook are intriguing: no community management required, no need to worry about adoption (after all its Facebook – your users are using it already) and so on. Does a new solution like this solve all the issues with collaboration at work?

Universal Adoption Isn’t Enough

We have had similar promises before of universal adoption before. Many existing IT systems providers were convinced that collaboration was a layer or feature that they could add to their applications. After all, they had adoption and use of their system, so the collaboration would naturally work in their system, particularly if they forced it into the existing processes. These systems have largely failed to deliver on expectations because the basics of value are not met. People don’t expect to connect with others or to share their work while working on processes in ERPs or other IT systems. Usually people collaborate to avoid the restrictions of these process driven systems or to achieve better outcomes than they can get from the system. Forcing in additional messages and conversations brought greater burden and more noise than user benefit.

Facebook begins as a dominant personal social tool so it starts in a much stronger position for adoption. For Facebook users, it is already platform to connect and share with others. Many sophisticated users already work there, marketing themselves and their businesses and engaging communities through Facebook pages and groups. Carrie Basham-Young has reviewed how easy Facebook has made it in Facebook at Work for people to Connect and to Share. We might wonder how the separate Facebook at Work profile will compete with the personal profiles for time and attention. Many users will already be connected and sharing social updates with work colleagues through a personal profile. Even so, Facebook will undoubtedly be able to capture a large share of the corporate graph and its watercooler conversations.

Sharing Isn’t Enough

Velux recently shared some insight into their adoption of social collaboration. A key insight of that case study was that sharing social status updates alone is not enough to create value. They needed to solve problems and create new value together. They need to move beyond what they saw as the pattern of ‘working out loud in Twitter’ to a more purposeful form of work asking questions to solve problems and connecting around key projects and activities. Like all social collaboration tools, Facebook at Work will need to help organisations navigate this transition and its history may be its disadvantage in this regard.

The Solve and Innovate steps of the Value Maturity Model of Collaboration will be where users see novel benefit and what keeps ensuring that they devote time and effort to using the new tool. Facebook at Work has clearly taken this into account with its focus on categorising groups into Teams and Projects, Open Discussions, Announcements and Social. However, if the traditional Facebook patterns of behaviours of social announcements and other forms of social sharing dominate, Facebook at Work will have not advanced the collaboration in the organisation, they will have simply extended Facebook use deeper into office hours. What if the patterns of Facebook use prove harder to change than our work email practices?

 Purposeful Working Out Loud Required

Working out loud requires people to consider the purpose & effect of their sharing. John Stepper’s discussion of the 5 elements of working out loud makes this explicit. Working out loud only makes sense when it makes work better for you and for others through learning, winning or giving help, making a new connection or other ways of solving every day work challenges. 

All forms of social collaboration, no matter how smart the technology, require individual users and the organisations involved to solve the challenge of creating connections based on purposeful working out loud. Slack another adoption success story is now being queried for the value of the conversations it creates. Slack’s solution is often suggested to be in its integrations but these can be complex to navigate and even discover for a new user dealing with a high volume chat channel.

Creating value for users and organisations is what will ensure that we change the long entrenched practices in way we work and we will consistently value new approaches to collaboration. Organisations need to invest in change support and community management to achieve an ongoing uplift in the value of collaboration. Facebook at Work is unlikely to magic this away any time soon because the context of value creation in each organisation and for each employee is different. The organisation needs to use new methods of working and collaborating to create its own approach to success. This is why customer success processes at other collaboration vendors have been notoriously resistant to being reduced to an algorithm.