Invest in Better Work

Collaboration and other future work practices require investment from organisations to foster community and support the changes in practices. The potential value from this investment is better work organisation-wide.

Speaking at Intranets2016, I had the opportunity to see a showcase of presentations from organisations large and small on how they have leveraged value from new ways of working, better communication and collaboration with employees. I also got a chance to speak to many of the people attending the event and discuss their challenges and concerns.

Reflecting after the event one thing was striking: Each of the case studies had invested time and resources into helping their organisation get the most out of collaboration and community.  They had spent time and money on strategy, on design work, on employee engagement, on training and community management. They had ongoing resources devoted to realising the value of community. When I spoke to many members of the audience winning the support of their organisation to invest in these elements was a major challenge. The success stories were successes because their organisations supported their team to realise the value of changing work.

Many organisations have not yet realised that the potential value creation from their new intranet, their new productivity tools or their new collaboration software far exceeds the investment they need to make to support change and adoption. These tool are part of the furniture in an organisation and while from time to time we invest in the latest version to stay effective, not much more is expected from their use. 

Organisations that invest in community and collaboration know the value creation opportunity is far greater than a more effective tool.  The value creation opportunity goes to the heart of their organisation by making work better, more productive and more effective. What little resource they choose to invest will deliver benefits that are multiplied by all the work that they do in the organisation. Scrimping or not investing at all in this capability leaves the tools to miss their potential and the community of users to miss the benefits.

Champions of social collaboration and new productivity solutions need to do more than fund the technology. They need to help the organisation see the strategic value of the new tool in new ways of working. When that value is clear then the business case for ongoing investment and in community and change is much more obvious.

#intranets2016 Day 1: human work inside and outside

Three themes came through strongly on Day 1 of Intranets2016:
– focus on the work, not the technology
– consider your intranet in conjunction with your external internet presence because work stretches outside the organisation
– your organisation is human so engage them and help them with change to new ways of working

Work, not Technology

No intranet should exist as a cool piece of technology. No intranet should exist solely as a channel of communication.

We come together to work. We want out tools at work to help us to do what we need. We need to connect, share, solve or innovate together. These use cases should be the focus and the source of value of any work tools.

Work goes Outside

Intranets need to connect with Internet assets because work goes outside and involves external communities. Examples were everywhere consistent navigation between internet sites and intranet to encourage architects to update the external status of projects, Australia Post using a public intranet to engage all its communities and the integration of external social content and other content into intranet experiences.

Our work involves stakeholders inside and outside the organisation. We need to have consistent conversations and share the same information to work effectively in a transparently connected world. Importantly, it makes no sense to be recreating materials and managing distinct solutions with the same information. Transparency in this way is a great way to address remote working and mobile worker needs.

Changing Work

Great tools need to be used. We need to help people to adopt the tools and use them in their work. Importantly change starts before the tools are designed. Using collaborative design and deep data analysis we should understand the work, the challenges and how use cases can align to business needs.

Organisations then need to invest in ongoing support for leaders, champions and users. New ways of work are not launched they are fostered, role modelled and rewarded.