The Last Thing We Need is an Enterprise Social Network

Dear CEO

Re: The Last Thing We Need is an Enterprise Social Network

The purpose of this email is to explain why the last thing we need is an enterprise social network.

This email is in response to the conversation about enterprise social networking in the executive leadership meeting yesterday. We thought it best to summarise the position of the leadership team, because yesterday’s conversation got derailed by anecdotes about social media, technology terminology, fear of change and discussion of abstractions like collaboration, future of work and new organisational structures. Before you left the meeting, you remarked “Based on this discussion, I think an enterprise social network is the last thing we need”. We agree.

We don’t want faddish technology. We need execution of strategy.

As CEO, you’ve been rightly suspicious of all this discussion of social inside the organisation. It is bad enough that your teenage children never look up from using social media on their phones. Whatever that involves, it can’t be needed activity in our organisation. We are a place of work.

What made this country great was well-run organisations, hard work and increasing effectiveness in creating value for customers. That takes focused strategy, disciplined execution and a willingness to do the hard yards. Great organisations aren’t built by chasing technology whims. They come from executing strategy to create better value. When we need to create better execution on strategy, the latest fashionable technology is the last thing you need.

We need better strategic value creation

Times are tough. Industry is more competitive than ever and change keeps increasing. We know customer and shareholder value needs to go up and costs need to come down. We have a strategy that is about meeting these new customer & stakeholder expectations, improving the organisational efficiency and delivering the returns that shareholders demand. We all wonder from time to time whether everyone in the organisation gets the imperative of the new strategy and whether they are all working hard enough to find new ways to create value. We know that we perform better when we have better conversations to make sure that our employees are aligned to the strategy. What we don’t need are distractions when there’s doubt that people even understand the strategy.

When we need strategically aligned value creation, the last thing you need is an enterprise social network.

We need new more effective ways of working

To fulfil the strategy of the organisation, we know as a management team that we will have to start to work in new more effective ways. There has been too much wasteful duplication of work in the organisation. Too many of our processes & policies don’t line up across the silos, aren’t agile enough for the environment and don’t meet customer needs. Both our customers and our employees complain about how badly we do this. We need to start working in new and different ways to identify, solve and improve this on a continuing basis. We have to focus everyone on find and using better work approaches that help us to fulfil the strategy.

When we need working in new and more effective ways, the last thing we need is an enterprise social network.

We need to change management and leadership in every role

Working in more effective ways will likely require us to change the way management works. We are going to need to push decisions down to people closer to the customer and give our people the ability to fix problems. We will need our managers to move from command and control to a coaching and enabling role. We need to ensure that all our people are realising their potential and able to work to create new sources of value. Of course in this new role, middle management will need to be trimmed and the new flatter organisation will need to change more often as we respond to further changes driven by our customers. Employees will need to step up into a leadership role in these changes and with customers, the community and the organisation.

When we need to change the culture of management and asking every employee to play a bigger role in leadership, the last thing we need is an enterprise social network.

We need different conversations

Changing the culture of management is going to demand very different conversations in our organisation. We are going to have to find ways to make sure that conversations are efficient and effective. We need to leverage the contributions of more people from across the organisation. We won’t be able to rely on long meetings, workshops, speeches, video and emails. Did you see the budgets for communications, off sites & roadshows in the forecast for next year? We have to do something different. We will need to involve our people more in making decisions. If that’s going to happen our people will need to be better informed and better able to channel their contributions. Our people will need ways to inform themselves, learn by pulling what they need, share ideas of how to work better and collaborate to solve work problems. We are going to need to encourage our people to join conversations that use their capabilities to innovate, to create value for customers and create new forms of working.

When you need to change the conversations, collaboration and culture of an organisation, the last thing you need is an enterprise social network.

We need more from our people

We wrapped up the last executive leadership meeting reflecting on how big these demands will be on our people. We will be asking for a lot of change in them, their work and the way the organisation exists around them. We will be asking our people to play an increasing role in the success of the organisation. We will want them to lead new conversations to create the future for this organisation. We need our people to be more engaged because we will need much more from our people.

Conclusion: What we need

After you left the executive leadership meeting to catch up with the board, we realised that we are clear what we need as an organisation:

  1. we need to succeed by fulfilling our strategy to create greater value in a rapidly changing market; and to do that
  2. we need to be able to work in new & better ways that create a more effective, agile and responsive organisation; and to do that
  3. we need a new culture in management and more leadership from our people; and to do that
  4. we need new conversations that enable our people to discuss and act on creating better strategic value; and to do that 
  5. we need more engagement and a better ability to leverage the potential of our people to contribute to and lead this change; and to do that
  6. we need an enterprise social network to support the first 5 steps.

If you are surprised by point 6, think back through the needs again. After all you were the first to say that an enterprise social network is the last thing we need. We don’t want an enterprise social network because it is new technology or because it is good for some abstract goal. We need one to help our people to execute on the changes necessary to achieve the goals of our strategy. Enterprise technology only makes sense when it enables us to work in new ways that deliver strategic value. As your management team we can see that the value creation opportunity is compelling. We couldn’t see it when you made your remark, but we have come around to your perspective.

The paperwork required by our old process is already on your desk, but a number of our people have started experimenting with solutions to see what value we can create. (Interestingly, their first suggestion is a better procurement process.) When you get back from the board, your assistant will show you how to log-in and join us discussing how we implement in the new enterprise social network.

Thanks for challenging us to come up with a better way of working.

Please think of the environment and don’t print this email. We’d encourage you to discuss it on our new enterprise social network instead.

If this post sounds familiar or if you would like to create greater value in your enterprise social network or discuss how the Value Maturity Model applies to assist your organisation to create strategic value through enterprise social networking and collaboration, please get in contact. I am available through @simongterry or Linkedin or www.simonterry.com

Stop Magical Thinking

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Magical thinking is any attempt to bend reality to the will or hopes of an individual. Whether by sleight of hand or genuine higher powers, magical thinking leads people into flights of fancy.

Many will remember the Magical Realist school of literature that delivered some extraordinarily captivating novels. Novels would move along telling an engaging story. Then suddenly they would swerve free of reality while magic transformed the world.

Sadly many business plans follow this swerving course at exactly the moment value needs to be created. Instead of exploring the human changes required they swerve into magical thinking. Magical thinking makes for engaging stories, but it makes for terrible plans for the future of work.

Stop Magical Thinking at Work

Let’s leave the magical thinking to creative arts and stop it in the future of work. Value in the future of work is hard work and we will need to create it together.

A really good indicator that magical thinking is creeping in to plans in business is the use of the passive voice. The human contribution to change slips away and magic takes over. Nobody need do anything because great stuff is about to happen suddenly entirely on its own.

The following things are all examples of magical thinking:

  • Adoption will be driven by the right launch, right features, etc.
  • Value will be created by adoption of the terminology, features, systems or processes.
  • Culture will be changed
  • Leaders will be changed 
  • Ideas, changes and new practices will be understood and adopted easily
  • Hierarchy, command and control, micromanagement, etc will be eliminated
  • The desired outcome will be delivered by new policies, processes, measures or systems.
  • More social/analytical/collaborative/cooperative/community-oriented/engaged/innovative work will occur and will be valued by management
  • New forms of value will be created
  • Great new jobs will be created
  • New efficiencies will happen
  • New performance metrics will be adopted

Change is not Magical. Change takes work

None of those things happen without the hard work of leading changes in the attitudes, behaviours and outcomes of the way people work. A real person needs to make that change happen. That special someone has to help others to:

  • Change attitudes about work so as to
  • Change behaviours at work so as to
  • Change the outcomes from work

Only those changes in outcomes create value. Value creation is critical because value creation determines what businesses do and keep doing. Sadly, value does not magically appear.

Before we see any value, at least one leader has to experience those changes in attitudes, behaviours and outcomes themselves. Then that special leader get to work hard to create the value for others through effort, influence and experimentation.

There is no passive voice in leadership. Let your actions speak louder than words.

So when do you start?

Swapping Hard and Soft

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Management likes to talk about the hard skills and the soft skills of managers. These terms are usually applied backwards.

Hard skills are the decision-making, analytical, performance oriented skills of traditional management. Hard skills are a matter of education, experience and practice. The hard skills are mostly transactional, process-driven and mechanistic. Done right there is little variation in the outcome of the hard skills. If you are a manager for long enough, you can do the hard skills. They are just a ticket to the game.

Soft skills are the people & stakeholder skills, like building trust, fostering motivation, developing people, managing conflict and team building. In most cases, it is a challenge to know whether you have done these skills well and the results of actions in any scenario can vary widely.  These are the skills essential to realising the potential of people in any context but particularly in a world of networked knowledge work. This is the work of leadership and it must be learned the hard way.

Time to Swap

The terms hard and soft are backwards. In a culture of hierarchy, command and control andengineering mindsets, it suits management to think of the manager as engineer tackling the hard work of decisions, managing the machine and delivering results. Hard skills start to sound like they are most important in a culture where power really matters.

Except it is easy to make a decision. It is far harder to have that decision stick and be embraced by other people. Try to coach another person and you soon realise that developing their potential and helping them is not easy.

The soft stuff is what unravels the hard stuff. You need both people and power in management. The soft stuff is far harder than setting the levers on a machine.

Leadership is work.  Hard work.  Importantly, it is the hard work that matters most to realise the potential of your people and to benefit from the future of work in a networked knowledge economy.

Swap your view of what is hard and what is soft.  Better yet leave them both behind as terms that belong to the last age of management.

Image source: Swan feather – http://pixabay.com/en/swan-feather-spring-swan-slightly-16313/

The Future of Leadership – Reading

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Leadership is the technology of human potential. We know that leadership needs new concepts to adapt to a network era. Without the right new leadership concepts, we won’t realise the human potential of the future of work.

Change Agents Worldwide is offering solutions and development opportunities for change leaders looking to make the transition to network era. I am excited to work with an extraordinary team of change agents to bring that about. Leadership can come from any role, so building capabilities matters for all individuals and for all teams.  The opportunities are tailored to people’s personal goals, needs and position in the organisation.

Getting Here

Creating the future of leadership in a network era takes a diverse series of influences. The list below is the set of books, articles and blogs that have most influenced my personal learning. Like all such lists it is partial and personal. There are too many great thinkers and leaders whose work I have not had the time to read or the space to include here. I have included a long list under categories to enable people to dip into sources that they may not have seen before.

If you are looking for some great places to start, here my list:

General Leadership Agenda:

Leadership Stories

The Rationale For Change

Adaptive Leadership Techniques:

Discovering Purpose & Authenticity:

Personal and Organisational Learning:

Working Out Loud:

Network Leadership:

Systems & Design Thinking

Communication:

Community Building

Any list like this is partial. These are the works on leadership that I go back to again and again as inspirations. This list clearly could be far more diverse and far longer. 

Whose leadership inspires you? Who has been left out of this list? What materials should people read or engage with to design the future of leadership in the future of work?  

I look forward to seeing your additional ideas and suggestions in the comments.

Notes

Change Agents Worldwide has a free e-book with essays on steps companies can take to be ready for the future of work.

* In an earlier version of this post Stowe Boyd’s Manisfesto was incorrectly referred to as The Manifesto for the New World of Work. The post has now been amended.

The Network Navigator

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The power of a networked world is shifting the emphasis of work from expertise to navigation. Are you ready to move from expert to network navigator?

From Expert to Navigator – a financial services example

Research into perceptions of an advice relationships in financial services consistently often comes up with a common theme. Usually, the financial services organisation is keen to build a trusted relationship with the client as an advisor and to demonstrate its depth of expertise in the advice process. 

However, these goals are rarely what the client is looking to achieve. The client is often more interested in building a relationship with someone who is responsive to their needs and who can to help them navigate the complexity to find their own answers. The complexity the client needs to navigate is not just the financial decisions; it includes the organisations own advice and service processes. In times of complexity, uncertainty & change, clients are reluctant to be dependant on someone else’s expertise. They want control. They want to be guided across the map of choices and find an easier way through the process.

The Network Navigator

Networks and the increasing pace of change that they bring about are having a similar disruption for the traditional model of expertise-based advice.

Relying on a proprietary stock of knowledge is no longer enough to justify an advice proposition. Knowledge is increasingly a flow. Stocks of knowledge are out of date too quickly as the network learns more faster by sharing.  If clients want access to stocks of knowledge, they can find the information themselves (& access a greater diversity of insight and experience) if they are prepared to put in the time and effort.  Doing that work for them on an outsourcing basis is a low value task.

The challenge of a networked era is no longer gathering a stock of knowledge. The challenge is leverage rapid flights of knowledge and guiding others through networked knowledge creation. The skills that rise to the fore are no those of hoarding a stock of knowledge. The skills are those of being able to connect people, share capability and create new knowledge together.

The 8 Skills of a Network Navigator

A network navigator does not need to know the answer. They do not even need to know the whole way to the solution. They need to be able to lead others, to leverage the knowledge of the network and to find a way forward in collaboration to create new value: 

  • Setting a course: In a complex world often the purposes, goals and questions are as unclear as the answers. Helping people clarify their objectives and questions before and during their engagement with the network is a critical role that the network navigator can play.
  • Seeing the big picture map: Navigators are people who can hold the network system in view and manage the micro detail to guide people forward.  A navigator creates new value with an understanding the broader map and new & better paths that others may not have considered.
  • Make new connections: Increasing the density of networks can be critical to creating new knowledge and value from network interactions.  Bridging weakly connected groups is another role that navigators can play to realise new insights and value.
  • Recruiting a crew and local pilots:  Building community matters in new network ways of working.  Community takes connection to a deeper and more trusted level and begins to accelerate learning and change.  Network navigators know how to recruit crew to their travelling community and add local pilots as they need to learn faster in new parts of the network.
  • Translating strange cultures: Connecting diverse groups often means that there are differences of context, language and culture to be bridged before conversations can create new knowledge. Network navigators have the skills to understand and share diverse inputs.
  • Logging the journey: A network navigator works out loud to record their journey and let others contribute and benefit from the record.  A network navigator nows there are many others seeking the same answers or looking for better paths forward and makes that possible by sharing their work and inviting others to contribute.
  • Weathering storms & avoid shoals: Journeys through networks are not linear and often unpredictable.  The navigator has the experience and the confidence to see others through the storms and to sustain others in their journeys. Most importantly, when the storm is darkest, they have the passion to keep pushing and keep experimenting.
  • Navigating where there is no map: Network navigators need to be able to embrace uncertainty and ambiguity.  They need to be able to lead others forward to learning even if it is dark and there be monsters.

Acknowledgements:  This post is in large part inspired by conversations with a wide range of participants that occurred during John Hagel’s recent visit to Melbourne for the Doing Something Good dinner and Centre for the Edge workshops that I attended.  It is also informed by ongoing conversations about new networked ways of working among all members of Change Agents Worldwide.  

The New-to-Social Executive: 5 Mindsets

Your mindset matters to how you are perceived and connect in social media. Whether internal or external to your organisations, the way you think and the way you lead play a critical role in your ability to influence others.  As a senior leader atop the hierarchy, you have power and influence in your organisation (Admittedly that’s rarely quite as much as you would like). When you take your leadership position into the realm of social collaboration whether internal to your organisation or externally, there are a few key shifts in mindset from traditional models of leadership.

Keep these in mind these five key phrases:

  1. Be the real human (& sometimes flawed) you”: Nobody is looking to get to know your communication manager’s idea of you. People don’t need you to be the perfect model executive. You can’t have a conversation with a corporate cardboard facade or get help from a PR bot. This is an opportunity to be more human and to use deeper connection and communication. It will demand that you share more of you. If there is more than one of you, one for work and others, then social collaboration will test your ability to maintain the curtain of separation. Using social media works best when you bring your whole self to the activity. You will learn new ways to demonstrate your strengths and authenticity in the process.
  2. Think networks”: Social media flattens out the playing ground. Your current fame, power and fortune won’t deliver worthwhile connections or influence immediately. In this environment, your voice competes with many others and those that are better connected and more trusted will have greater influence than you regardless of their status. Your voice & authority is much more easily challenged and even mocked. Influence works along networks of trust and connections. Valuable business traction comes from deepening connections to stakeholders and influencers in your own world. Start there and build your influence over time as new connections join in to the valuable interactions that you help create.
  3. ListenEngage others”: Listen first. The network doesn’t need to hear you. Mostly it won’t. The network doesn’t need another opinion; it needs your response to and your engagement in the conversations already going on. If you want to deliver on your strategy, the path is through helping others to better align, understand and deliver that strategy with you. How you engage with others is more important in building influence in your network than who you are or what you have to say.
  4. Be helpful”: Make connections & help others find those who can help them. Set context. Guide others. Enable others. Share stuff to help others solve problems for themselves. Ask great, thoughtful & challenging questions. Work aloud and let others prove their value by helping you. Connect with people to deliver them value. People are looking to learn more and help themselves. As a senior leader you can play a critical role
  5. Experiment, learn & change stuff”: The value of human networking is to learn, connect with others and change things. Embrace difference & the chaos that many opinions and desire for change creates. After a while you will recognise the appeal of ‘being permanently beta’, always evolving to better value as you experiment test and learn. If you want to hear your own views, build your personal brand, increase your control or resist change, don’t start in any form of social collaboration. That attitude doesn’t show much respect for the efforts of the others in the network. 

This is the first of two short posts on tips for the senior executive looking to move into using social collaboration tools inside and outside the enterprise. This post deals with mindsets. The next post will deal with how to start engaging.

What Interests My Community Fascinates Me

Living and working in a hierarchy can shape your attention to the world. We all need to be fascinated less by power inside our organisations. We need to be fascinated more by customers and the community outside the organisation.

A common piece of advice in large organisations is expressed this way:

‘What interests my boss, fascinates me.’

The advice highlights that your boss often has a major role in perceptions of your performance and career opportunities. The suggestion is that the path of success is to be ever more conscientious on what matters to your boss. Managing their interests will deliver rewards from their greater hierarchical power.

Except that is terrible advice in almost all circumstances:

  • your boss does not determine real value: value is determined by the network of customers and the community
  • your boss does not determine change: change is driven by collaboration across silos internally and decisions of customers and community externally
  • unless you are great at working aloud, your boss rarely has your better context of what is going on in your role and lacks your networks 
  • many bosses are reactive worrying about the last big issue or the last thing their boss mentioned
  • many bosses are fickle changing their mind on what matters -some even in your performance appraisal
  • the most enduring factor in your performance and careers is the outcomes you deliver not to what or to whom you paid attention. 
  • ‘But you told us to…’ never saves anyone

Being fascinated by every whim of your boss might build a great relationship between you two. (Warning: It might be counterproductive too) However, it will not drive real business performance.

So next time someone asks you to worry about what your boss thinks, don’t. Look outside the organisation in your networks to find what matters. Make your mantra:

‘What interests my customers and community, fascinates me’

Your boss is just one voice in your network and probably the least valuable one.

Obstacles are the work

Is it really December?  Businesses and schools are winding down for the summer break. The cricket has started. Christmas is rapidly approaching.  With that comes a quick close to 2013.

2013 has been a year of adventures, obstacles and challenges. More than anything else it has been a year of new momentum. I could not be more excited by the incredible opportunities that have arisen this year:

Embrace the Chaos and all its Obstacles

I was reflecting on all that has happened this year when Dany DeGrave tweeted yesterday about the need to maintain momentum in the face of obstacles:

Obstacles are the work. They show you have chosen to have an impact. They help us see our purpose. They provide the challenge and interest.

Obstacles are proof that your work matters to others. These challenges remind us that change is human and social. They encourage us to share knowledge with our networks, to work aloud and to pay attention to the knowledge moving around us.

Obstacles help us reflect on what matters. Pushback make us ask new or obvious questions.  An orderly progression of success can be quite tedious and generate its own doubts.  If success is that easy, are we missing something?

If there weren’t obstacles, our talents would not be required, we would not learn and not grow in the work. If there weren’t obstacles, we would not get the rewards of overcoming them.  If there weren’t obstacles, we would not have the joys of collaborating with others to move forward around over, under or through.

Your Obstacles. Your Momentum. Your Year.

So next time you are considering a year of obstacles, remember the hard work proves that you are on the right track. Obstacles are proof of your momentum.

I bought this poster at the midpoint of this year. It has been a reminder ever since that every year is my year.

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Every year is your year too. Move past challenges. Reflect on the successes.

Maintain momentum in doing whatever you need to do to make it your year. Your impact is up to you.

If you would like your own or other great posters, the source is The Poster List. 

I have come to the frightening conclusion that I am the decisive element. It is my personal approach that creates the climate. It is my daily mood that makes the weather. I possess tremendous power to make life miserable or joyous. I can be a tool of torture or an instrument of inspiration; I can humiliate or humor, hurt or heal. In all situations, it is my response that decides whether a crisis is escalated or de-escalated, and a person humanized or de-humanized. If we treat people as they are, we make them worse. If we treat people as they ought to be, we help them become what they are capable of becoming. –

Johann Wolfgang von Goethe

(via scpb)

Who owns collaboration? You do

Lead users to realise the value of better collaboration

Twice last week in conversation I stumbled across the challenge of who owns collaboration. Once was an organisation grappling with who “owned collaboration”. Once was a tech company who noted that their valuable tools lacked a natural “owner” in their clients. This is such a common challenge at least one vendor proposes the effort of annual reviews of ownership.

In many cases what drives the debate about ownership is the need to cut a cheque to invest in a better solution. Imagine if the English language had a license fee. I can imagine the organizational debate about who owned English and who had to maintain it. People see the immediate inconvenience, the benefits are diffuse and there is often a tricky path to realizing value for the company strategy.

In other situations ownership debates arise from the number of parties involved. Ownership is a problematic concept with something that inherently involves multiple silos and many engaged people.

Having spent much of my working life being asked the question of “who owns the customer?” I have the same answer:

The end user does.

Each customer owns their relationship with an organisation. Decisions should be made to meet the customers needs. We need to reflect the customers right to choose or they will go elsewhere. That means everyone in the organisation needs to put the customer first. Everyone needs to put their ego in check and deliver on the best experience the whole organisation can deliver.

Collaboration is owned by the users

Collaboration is no different. Those who collaborate, the employees and other users, own collaboration in your organisation. After all, they make decisions each day to invest their critical time in collaboration to create value for themselves and the organisation. Increasingly, they can engage elsewhere. Engaging users is the best way to create, sustain and build value from collaboration.

Every organisation needs leaders to make sure that that activity is supported & guided to benefit the organisation’s purpose and strategy. In enlightened organisations, just as with customers, support will come from the highest levels. If not, it is up to you to take responsibility to support the users in your organisation.

How do leaders help users own collaboration?

When nobody else will step forward to advocate for a critical skill for future organisations, it is essential that you do. Leading users to own their own collaboration and create increasing value will deliver huge rewards for you and your organisation.