Bridges go from one side to the other. They connect. Bridges don’t make value judgements about the shore.
In our passion for change it can be easy to dismiss the value of other ways of working. In so doing, we make it harder to bring change about. Before we can encourage people to new ways of working, we need to connect with where they are today.
Change Agents aren’t masters of elegant theory. They connect people to new practice. They help people take up the how. Change Agents are as much marketers, salespeople and evangelists as they are theorists. Effective change connects the new and old domains.
Build a bridge to a different opinion. Walk awhile on both shores. Your influence will be greater for it