I recently joined Sidekicker as an advisor, spending a little of my time helping this exciting startup grow their business. Sidekicker’s vision is to make it simple for businesses to be connected to local, talented individuals for short term jobs or projects. They supply the flexible and on-demand talent to help businesses grow.
Here’s a walk through why I am keen to spend time with Sidekicker:
Future of Work
I passionately believe we are reaching a turning point in the future of work. People are increasingly interested in new agile and flexible models of work, both businesses and individuals. Many people are more connected to their work than they are the organisation that offers a job.
Sidekicker is an important experiment in how Sidekicks can build portfolio careers that enable them to earn a living working on the projects that they choose and also pursue other projects.
Helping with Agility of Growing Businesses
The local businesses that I meet all struggle with workload. Work comes in peaks and troughs. The volatile nature of business confidence and market changes makes this more dramatic. Opportunities and crises arise at short notice. For safety’s sake growing businesses often hire behind the growth curve.
Adding another person as a full time hire is often a big deal. Most temporary agencies are structured for larger engagements. A casual workforce needs to be maintained. Having an easy ability to bring in talented people for a job or a task offers real solution to an urgent needs. Usually, these opportunities enable a business to realise a growth opportunity or solve a longstanding issue that current people don’t have the time or bandwith to solve.
The demand for the better streamlined digital service Sidekicker offers is already evident. A great pool of talented Sidekicks has been built. Local businesses are already taking up the service and seeing the value of jobs done. That’s a great platform on which to build Sidekicker, experimenting with new ways to streamline the processes and build value for all concerned.
Businesses run on talent. Talent is what enables a business to advance, close its opportunities and pivot when required. I’m impressed with the Sidekicks and the quality and diversity of the skills in the team at Sidekicker. You only have to see some of the recent media on Sidekicker to get a sense of the nous & hustle of the co-founders, Jacqui Bull & Tom Amos.
Making a difference
I am confident I can help make a difference for the talented Sidekicker team by sharing my experience in business and my networks. We have already had some really valuable conversations to accelerate growth.
In my experience, a frenetically busy & focused startup team needs the ability to call on others to provide perspective, help shape their thinking or to suggest other options. Of course, it doesn’t hurt that I learn a little from each of those conversations and some of these lessons will find the way to this blog.