99 Posts and the Pitch Ain’t One

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Working out loud is an important practice to escape the sense of social media as a challenging exercise of pitching yourself.

Many people struggle with the feeling that blogging and other forms of social media is self-promotion, bragging or a claim to expertise. Reluctant to pitch themselves publicly these people sit on the sidelines. As a result they and their networks miss the value of their contributions.

John Stepper has made the point that everybody works so working out loud is accessible to all of us. There is a humility that is essential to joining in the process of sharing partially completed work. There is no need to pitch when the process is a simple as: 

Working Out Loud = Narrating your work + Observable work

The work need not be perfect. It should not be finished. Working out loud is a process of learning and collaboration. The idea that you would share work in progress to invite discussion presupposes you don’t know everything and don’t have all the answers. 

The benefits of working out loud don’t always arise from a single post. However, working out loud is an application of the the Formula for Awesome. Working out loud supplies the humility, generosity and collaboration.  

All you need to add is some purpose, urgency and persistence. Your daily work challenges should give you more than enough for these three. If you sustain the practice of working out loud, you will learn more approaches to working out loud, you will gain comfort in social collaboration and you will build trust with your colleagues.  

A side benefit of working out loud is that you will develop an authentic reputation for both the work you do and the generosity of your collaborative style. That’s far more powerful than a sell job that everyone views cynically. Build a reputation for doing, not talking.

So here’s your next challenge. Work out loud each day for 99 days. Don’t worry about the Pitch. Just share and reap the rewards of collaboration.

PS With apologies to Jay-Z. Thanks to Ross Hill and the many Do Lectures conversations about social collaboration for the inspiration.

Working Out Loud is the Lean Start-up of Knowledge

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Working out loud enables early validation and engagement of others in ideas. By putting ideas to the test early when formed only to a minimum viable level wasted effort is avoided and the ideas move to fruition quicker. In this way working out loud reflects the value creation approaches of lean start-up.

Working out loud on Minimum Viable Ideas

One of the exercises in Harold Jarche’s PKM in 40 days program is around Narration of your work. I am a huge fan of working out loud and initially I wasn’t sure that I had much to learn. However, I took a risk and learned something new.

My experiment was to apply some lean start-up thinking to a concept that I am developing and put it out in a minimum viable form and seek feedback on how to develop that idea further in a relevant community. In this case, the idea was represented in minimum viable form as a single diagram and a story of where I was headed. Minimum viability in this case is just enough information to convey the information and test the key hypotheses that I wished to explore. 

We are used to fully thinking things through before sharing them. I am especially cautious around this. We are told that sharing something incomplete might be dangerous as people might form an incorrect impression or might copy the idea. I’d hate to miss an opportunity around something that seems important to my work. We are not use to putting minimum viable ideas forward for debate. 

However, perfecting ideas beyond that point in the quiet of our own workplace often means that when they are delivered they fall flat, miss the mark or need further work. How often have you worked long and hard on an idea that you believe in to have the “is that all?” response? I know it too well.

Working out loud brings Validation

My experience of narration was really powerful validation.  The diagram has drawn a great deal of support and feedback.  People have encouraged me to flesh out the tools behind the work.  They have suggested next steps, connections and applications that I can leverage further.  I have even had volunteers offer to work with me and someone offering to coach me in the lean start-up of this concept.

Working out loud clarifies Hypotheses

The other aspect of this experience was that working out loud enabled me to better understand the hypotheses that were a part of the work that I was doing. Had I gone on alone, I would have just buried these assumptions in the work.

Framing up my engagement of others as a test of the ideas pushed me to understand what were the key hypotheses that I needed others to confirm. Testing the assumptions reduces the risk of investing more time in the idea.

Working out loud reinforces Learning (Permanently Beta)

Because I and others know the idea is in development, improvement is part and parcel of sharing the work out loud. I don’t feel obliged to defend the work as I have less invested. I can be more dispassionate about the feedback of others as to how to improve the work. I learn more faster.

Work out loud to create value

Working out Loud with a Lean Start-up mindset can deliver powerful value in the creation and sharing of knowledge. As knowledge work becomes more important in the future of work, we need to be more effective and faster in our creation and sharing of knowledge. Practices like working out loud will drive real value the productivity, effectiveness and engagement of knowledge workers.

The New to Social Executive: Actions to Get Ready

As a senior executive starting to use social collaboration there will be a little nervousness when you engage at first, unless you are supremely confident or incredibly extroverted. You need opportunities to practice your new mindsets and learn new skills of social collaboration before you hit the main game. Even if you are confident and extroverted, you may need practice, because you may need to learn to adjust to the expectations of others.

Here are a few actions to help the new-to-social executive to get ready for the art of social collaboration: 

  1. Start by being social: The technology is just a facilitator of conversations. Do you go out of your way to have social conversations in your organisation now? Are you mentoring and helping others across the organisation now? When did you last have a coffee meeting with no agenda? It is no good running chats on twitter or posting think pieces on Linkedin, if you don’t talk to your own employees or customers in the foyer. Start using your new social mindsets and engaging a wider audience in other ways first.
  2. Choose a purpose: When starting out in social collaboration, focus helps build reasons for connection.  Choose the one topic on which you want to start to engage purposefully with others. If you can’t think of anything else, choose one of your corporate strategy, meeting talented people or better understanding customers. Add these topics to your everyday conversations and your team. Refine your purpose as you go. Eventually this purpose will flower into a personal manifesto.
  3. Reflect & Start to share your learnings: New-to-social executives often say “But what do I have to say?”. The things that you share are going to come from the interactions in your day and responses to the activity of others. Reflect on what you experience and read each day. Start to take some notes about what these experiences mean for you and what you learn (Tools like Evernote are handy for this). Those insights are ideas that you can share. Explain to others how these ideas came about. They might seem minor to you but to others without your experience your thought process can be incredibly valuable. Over time this will become a form of Personal Knowledge Management where you constantly refine what you read, capture insights, and also learn how you share your insights with others.
  4. Test the influence of your insights: Most senior executives are used to their teams listening to their words. Social audiences are busy with many competing voices. You may need to test how influential your ideas are before you debut them to a wider and more discerning audience. You may need to adjust your style of communication. Social favours the short, sharp and punchy. Run some tests sharing your thoughts in a variety of different means through email, internal social posts, voluntary talks or blogging internally. Measure the response and seek feedback. Use that feedback to refine your style and your messaging. 
  5. Start Working Out Loud in your Enterprise Social Network:  There is no better place to practice social collaboration than in your organisation’s Enterprise Social Network.  You will be practising in front of an audience that is well aware of your fame, power and influence. They will be forgiving. Use your enterprise social network to start to practice Working Out Loud. Develop new habits that you can carry over to external social media. Make sure you get the network’s mobile applications so that you can easily access, share and respond to others as you go about your busy life. Most important of all, learn the lessen that the value of social collaboration grows with your consistency and your effort.

From that point on there are plenty of experts that tell you how to use Linkedin, Facebook, Twitter, Instagram, Pinterest and other social tools for business.

Search, experiment and keep the practices that work for you 

This is the second of two short posts on tips for the senior executive looking to move into using social collaboration tools inside and outside the enterprise. This post deals with actions to get you started. The previous post dealt with mindsets.

Obstacles are the work

Is it really December?  Businesses and schools are winding down for the summer break. The cricket has started. Christmas is rapidly approaching.  With that comes a quick close to 2013.

2013 has been a year of adventures, obstacles and challenges. More than anything else it has been a year of new momentum. I could not be more excited by the incredible opportunities that have arisen this year:

Embrace the Chaos and all its Obstacles

I was reflecting on all that has happened this year when Dany DeGrave tweeted yesterday about the need to maintain momentum in the face of obstacles:

Obstacles are the work. They show you have chosen to have an impact. They help us see our purpose. They provide the challenge and interest.

Obstacles are proof that your work matters to others. These challenges remind us that change is human and social. They encourage us to share knowledge with our networks, to work aloud and to pay attention to the knowledge moving around us.

Obstacles help us reflect on what matters. Pushback make us ask new or obvious questions.  An orderly progression of success can be quite tedious and generate its own doubts.  If success is that easy, are we missing something?

If there weren’t obstacles, our talents would not be required, we would not learn and not grow in the work. If there weren’t obstacles, we would not get the rewards of overcoming them.  If there weren’t obstacles, we would not have the joys of collaborating with others to move forward around over, under or through.

Your Obstacles. Your Momentum. Your Year.

So next time you are considering a year of obstacles, remember the hard work proves that you are on the right track. Obstacles are proof of your momentum.

I bought this poster at the midpoint of this year. It has been a reminder ever since that every year is my year.

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Every year is your year too. Move past challenges. Reflect on the successes.

Maintain momentum in doing whatever you need to do to make it your year. Your impact is up to you.

If you would like your own or other great posters, the source is The Poster List. 

What are you working to achieve?

‘What are you working to achieve?’

Working out loud is not a common enough experience yet.  Many people are still reticent to share their goals, their challenges and their work.  

That makes a question about what people are working to achieve a very powerful one, because it:

  • helps people clarify their purpose and goals
  • separates wishes from tangible action
  • moves beyond appearances, titles and surface issues to form the basis for a deeper context, connection and conversation
  • enables you to identify how you or others can contribute to help

I ask this kind of question a lot.  I find it is incredibly valuable for simply building rapport.  You have a lot more to discuss when you know where someone is devoting their efforts.  

However, it also enables further action to help.  Just this morning I asked the question of somebody that I did not know well.  Turns out I have networks that will assist them to achieve their goals more quickly. That makes the question a powerful engine of collaboration. You can’t help if you don’t know.

If others are not sharing their work, ask them what it is that they are working to achieve.

We need shared context

If you are struggling to get your message across it might not be the message, it might be the context.

You are an expert.  You might be an universally recognised expert, have some special qualifications or you just might be the person who best understands your job, your customers or a problem.  That better understanding of some context, however narrow, makes you an expert.

Any form of work or collaboration will require you to use your expertise. That expertise can also be a barrier to communication and collaboration.  Your challenge is that others don’t share your unique context.  

Unless you share a context, others won’t be able to understand what you are doing or what you want to share.  If we don’t share enough context, we can’t see things, trust or understand what experts tell us.

Here’s a simple example.  Start working with a new group of people and you will find people are speaking incomprehensible new acronyms or using buzz phrases you don’t know. The group knows their history and you don’t. That group has a context and you are not part of it. Until you learn enough of their context and share enough of your own, you won’t be able to follow conversations or contribute.  The friction and surprises will undermine your confidence and potentially your trust in the group.

So how do you make sure others share your context & your expertise?

  • Work aloud: Sharing what you are seeing and doing with your connections enables them to pick up your context.  You don’t need to push it on them, but they can pull what you share when needed
  • Ask questions: The questions that you ask will be some new ones and obvious ones.  The fact that you are asking will enable you to explain a little of your context in response.
  • Be curious and generous: There is no right or wrong context.  Explore the context others have. Ask them to tell your their stories and share your own in reply.  Learn more in the process about what you may not have seen and also how your expertise can help others

Working Aloud: Try 3 Tiny Habits

Working aloud requires new habits of work. 3 little habits will help you experiment with techniques and the benefits.

I’ve been reading about BJ Fogg’s tiny habits. In doing so, I realized the tiny habits reflect how I learned to practice new ways of working aloud using enterprise social networking.

How does a busy executive build a habit of working aloud?

Make a decision to build a new habit. Set yourself up with a login and the right apps. Then break your new working aloud habit down into common triggers and simple steps.

I have previously shared that checking in to a social network 3 times a day for 5-15 minutes easily creates the impression of continuous engagement. If there’s always something new from you when people check, then it looks like you are always there.

Here’s some triggers and habits I used to create a new working aloud habit:

Trigger1: First coffee, tea or other beverage
Habit1: Describe Describe one moment in your day ahead. Tell of something you are doing or starting, a visit, conversation or meeting. A post simply stating where you are can work. Everyone has something worth noting.

Trigger2: About to leave for lunch
Habit2: Interact. Like a post or answer a post. Interactions supporting others have great value. Your quick answer can make a difference.

Trigger3: Leaving for the day
Habit3: Recognition Recognise one person or team achievement. Every organisation needs more recognition and there’s something to recognize every day.

That’s it. The community will do the rest. You might not see a response immediately, but if you keep the habits up these posts will draw likes, questions and comments. Then people will ask you questions on other topics which you will answer in Habit2. Over time, people will engage you in the community and its concerns.

Repeat

Now repeat that process for a few weeks. As a busy executive that may be all the working aloud you will ever do. However, as the habit builds you might find yourself more willing to put time into the community and its rewards. When you are more confident with the habit and relationships in the community, you can swap to new topics and bigger challenges.

Don’t rush. Let the little habits grow from 5-15 minutes 3 times each day. If the benefits aren’t there, stop. However, don’t be surprised if over time the responses change how you work going forward.