At Microsoft Ignite 2019, the Yammer product team has debuted its updated product strategy. This strategy focuses Yammer on its core roles, redesigns the user interface and mobile experience and improves integration across the Office365 suite, including SharePoint, Outlook and Teams integration patterns.
Bringing the Outer Loop to Life: Yammer as a platform for Community
The Yammer community advocates are passionate advocates of this new product strategy because we have always seen Yammer as a way to connect communities enterprise wide. Much of the debate around Yammer in the wider tech community has been due to lack of clarity of how it plays a role in Microsoft’s Collaboration Strategy.
The Yammer team’s discussion in 2017 of Inner and Outer Loops of Collaboration clarified this role but we are now seeing the product roadmap and integrations focus us all on the potential of these use cases. I am excited we can now begin to accelerate the conversations about the leadership, change and community potential of Yammer.
Core to Yammer’s updated product strategy is an clear statement on Yammer’s core use cases:
- Sharing Knowledge
- Leadership engagement
Photo credit: Amy Dolzine
These use cases align perfectly with the Value Maturity Model (seen above and explored on this blog) and highlight why the focus on adoption of Yammer as a platform for collaboration in community has always been a journey of focus on connection, sharing, solving problems and innovation.
Realising the Value in Community
Strong adoption support will be essential to help any organisation realise this value of collaboration in community. The Value Maturity Model and its supporting practices offers a roadmap for community managers to begin to leverage this new Yammer focus, particularly as it becomes more widely available to the organisation through other Office365 integrations.
Here a few key reminders for community managers planning to leverage this new Yammer product strategy:
- Focus on value in your strategy: Yammer is just a tool to fulfil your strategy. Understand the value you want to create and align your plans around that value. Employees should be engaged in and aware of this alignment. Here is your chance to engage employees directly in alignment to strategic value creation.
- The best engagement is action: Employee engagement is often the responsibility of employee communications or HR teams. There can be a tendency to see the challenge of employee engagement as one of better communication and employee experiences. It isn’t. Employee engagement is a tool to leverage employee’s capabilities into value creating action. Employee engagement is how you leverage discretionary effort and hidden capabilities to create surprising value. Give your employees the chance to do things to add value. Don’t just talk with them.
- Employees are leaders too: Leadership engagement is deliberately vague. Leadership is work. It is not a title or a role. Any employee can lead and given the chance on Yammer they will. The higher tiers of value in the Value Maturity Model represent the distribution of leadership, change and innovation that is possible in community. Make that a part of the plan for community in your organisation.
I am very excited about this Year of Yammer. Let’s create some value in community together.