One of the challenges is the modern economy and its new far-flung connectedness is that there can be a tendency to presume trust in relationships. We need to be clear that trust is a vital part of our commercial and social activities. The role of leaders is to help create, sustain and grow trust in their networks and communities.
Trust Arrives on a Tortoise and Leaves on a Horse – Proverb
I start with a high degree of trust in people. I always presume a positive intent and I am willing to be generous with my time and efforts. A recent experience caused me to reflect on how important that trust is in a relationship and how we need to continue to invest in building trust in our relationships.
An social network acquaintance asked me many months ago to help their new product by letting them use some of my content. I laid out some simple terms of that use, in particular that they take some actions to let me approve the content in context. Nothing happened for months. Suddenly, last week I was told that the product was going live. My trust in my acquaintance collapsed and our relationship became very difficult quickly.
Without trust, the interactions took on different colour for both parties and matters became tense. Everything eventually fell apart. What had begun as a good natured collaboration ended up as a frustrating and angry experience in the absence of trust. Did I overreact? My acquaintance seemed to think so. However, the simple step of acting promptly on an agreement could have maintained trust and avoided the issue. Failure on a relatively small issue can often have the biggest impact on trust, because we want to trust those who look treat the small things seriously too. What is a small thing to you, may well be critical to me. Little doubts are warnings of larger concerns.
Trust in the API Economy
We have grown used to the API Economy, extending trust to remote connections and even starting to leverage trustless ways of interacting and working. In this context, we can forget the vital role that trust plays in frictionless commerce and interactions. Without trust, costs and the emotional burden of interactions increase. Those additional costs might be the costs of coordination, management of performance, sharing of information, monitoring or verification. The emotional toll of lack of trust is seen in interactions coloured by doubt, suspicion, self-centred thinking and a raft of negative emotions from fear to anger. We can absolutely execute standardised transactions without trust, particularly when they are supported by a robust API-like platform to help manage the quality, transparency, accountabilities and risks required. However, we cannot achieve our best complex, collaborative or creative work together without trust. The costs of lack of trust are too high and the potential opportunities are lost as people focus on self-interest and self-preservation.
APIs are just like my reaction to a change in the terms. An API rejects anything that doesn’t meet the agreed parameters. APIs are designed for flexibility, novelty or agility. They are designed for seamless transaction. They don’t rely on trust to bridge gaps as things change.
As we focus more of our economic and social relationships into the API Economy and its network of platforms, it is important to remember that trust always resides in the human brain. Platforms can provide tools to support human trust and they can provide proxies for human trust. They cannot deliver it. The role of network participants and in particular leaders is to create, foster and develop trust. This work is what helps turn a network into a community. Leaders play a critical role in making trust an expectation in a network and their work influencing others can shape behaviours and their consequences across the network.