At the heart of every failed adoption of social collaboration in an organisation is a piece of technology. The technology is only a medium for work.
At the heart of every successful implementation of the value of social collaboration is a change agent. Change agents help humans realise the value of changed ways of working.
Change agents work from purpose. It is not their job or their project. Change is a quest. They lead change because they passionately believe in a better future for everyone. Purpose enables change agents to push on when others would stop. Purpose guides change agents to focus on the shifting needs of value over the demands of the means.
Change agents realise that others must come to the same realisation of the value of change as they have. They know change can’t be mandated, managed or measured into existence. Change agents use influence, experimentation and open agile change activities to create networks of allies experiencing the new changes. They build capabilities and confidence in others through experiences, support and personal motivation. Change agents connect people, encourage the people to engage in two way sharing and solving of issues on the way to new ways of working.
Change agents focus on the system of the human organisation to influence new ways of work. They don’t focus on the technology of the medium.