In a summer job during university I was introduced to Barbara Minto’s Pyramid Principle as a structure for communication. I’ve used the logic ever since. The lessons of that approach dig me out of all sorts of presentation messes.
Here are the big lessons I’ve learned applying the Pyramid Principle approach to fix communication:
– Remember to have one message: it is surprising how often you see a presentation without a message. These presentations forget to make their point succinctly because they are overfilled with ideas and with elaborate introductions, narratives and evidence
– Structure promotes simplicity: Structure clarifies thinking. Structure clarifies for the listener too. Best of all understanding the structure also makes you more adaptable to change. Only got 5 mins for your half hour presentation? Knowing your key points will help you home.
– Support ideas with evidence: Others forget to support their assertions. In those that do use evidence, in many cases the charts usually tell a different story to the text. Make it easy for your audience to see your evidence.
– Pyramids beats chains: Many presentations are long fragile chains of logic. I’ve seen someone fly around the world only to have the presentation fail at the first question. That presentation depended on all of a long chain of premises. The failure of one idea left all the work bereft. Pyramids stand on other support when one element falls.