Networks connect. Communities mature.

Connection = Network

Connect is the first stage of the Value Maturity Model of collaboration because connection is what creates a network. Until people are connected together you don’t have any ability for someone to exceed their individual potential.

Connection only gets you a network. One of the reasons many people have been disappointed by their enterprise social network or their social media strategy is that they have not seen beyond creating the connections. A network has no vision.  A network has no purpose. A network is neutral in creating value.

Community = Value

Community creates the value. Community is how people come together to share their talents and create greater value together. Communities can create visions, realise the shared purposes of individuals and work together to achieve more.

Network connection happens immediately. Community develops over time as people learn to trust others and as people learn the new interactions that create value for themselves and others. Sharing, solving problems and innovating together deepens the community and enables individuals to grow in their potential. These communities also always exist within larger communities, like companies and society, that are often more important in shaping the way people act.

People = Potential

Focus on the potential of human communities. Remember that bringing people together in a network is just the beginning of the potential that people can create. Communities will mature with common goals, leadership and action over time.

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