Simon Terry

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Value is a fractal

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Enterprise social networks are made up of individuals who form their own groups and networks and the community is an aggregation of each of these components. We need to remember this structure when we start to think of value in enterprise social networks.

From Top-Down to Every Scale

One resulting characteristic of value in enterprise social networks is that they resemble a fractal, a mathematical shape that shows similar characteristics at any scale. Value in an enterprise social network does not only occur at the aggregate level.

Smaller scale activities are more important to sustain and grow the development of value across the whole network. There is less opportunity to order or impose value creation in a network than in traditional hierarchies where top down value is the priority and individual value is rarely considered.

Value For Users and Groups Makes a Network

Individual and group practices that create value are the underpinning of value for the whole network. Value comes from connection, sharing information, solving problems and innovating for an individual or the whole community. Without this value to the individual or group, no value creation at the network level will sustain itself.

Individuals and groups must understand and see the value being created to continue to work in new ways in the network. Developing the maturity of a network means building this sense of how value is created and how it aligns to strategic goals.

Create a Sense of Value at Every Scale

The power of the Value Maturity Model is that it is designed to take advantage of this characteristic. The method can be shared with users, with groups and with the whole community to help them make sense of how value is created for them and for the network.

Secret tools of community managers or organisational leaders won’t help individual users and groups find their own path forward to value. The power of value creation in an enterprise social network is the ability to leverage people’s potential to help

If you would like to create greater value in your enterprise social network or discuss how the Value Maturity Model applies to assist your organisation to create strategic value through enterprise social networking and collaboration, please get in contact. I am available through @simongterry or Linkedin or www.simonterry.com


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