Simon Terry

Home » Strategy » Why do your customers buy?

Why do your customers buy?

Great comment from Maria Ogneva in this overview of collaboration with customers:  

Your customers don’t buy your product for the sake of buying your product; they buy it because it makes them feel or be in a certain way.

My experience is that this comment is spot on.  Get to the heart of what feelings or solutions your product enable for a customer and your business will thrive.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow Simon Terry on WordPress.com

Follow me on Twitter

%d bloggers like this: