Why do your customers buy?

Great comment from Maria Ogneva in this overview of collaboration with customers:  

Your customers don’t buy your product for the sake of buying your product; they buy it because it makes them feel or be in a certain way.

My experience is that this comment is spot on.  Get to the heart of what feelings or solutions your product enable for a customer and your business will thrive.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s