Building the Goodwill of Networks

Networks give people access to more people than ever before. However, they can also create new inconveniences by allowing people to free ride. Networks are fostered when people are encouraged others to making contributions to others first and to consider in their approaches the value created for others in their requests. These actions, like purposeful and generous working out loud, rebuild the goodwill that free riders consume.

The Network Externality of Free Riders

In economics, an externality is a cost imposed on other people who did not choose to incur it. Free riding is where a person consumes more than their share of a common resource. Every network depends on common resource of goodwill in continuing connection. A common barrier to the development of collaboration in networks is the network externality of thoughtlessness and free riding.

Great networks build up goodwill among the members which facilitates collaboration through trust, shared connection and a sense of reciprocal benefits. Free riders are members of those networks who don’t contribute to the general goodwill. 

The Externality of Thoughtlessnesss

Thoughtless activities in networks consume goodwill because they impose costs on others in the network without any return:

  • Noise: It takes time and effort to filter out noise. Creating noise in networks is costly to everyone. Noise can include repetitive posts, broadcast messages, long rambling messages, diversions from purpose, spam and other forms of low value messages.
  • Laziness: Failing to check that the question you ask has not been answered already or that the answer is not readily available. Let me Google That For You is a great example of a solution to this common occurrence.
  • Confusion: Making a unclear request of the network. In many cases questions are far easier to ask than to answer well. Many people do not think through what others need to be able to answer their query. It takes time and effort to clarify what the issue is and what answers or assistance will be helpful.
  • Selfishness: Making request of others for effort without giving anything back. We have all been asked to help others in our networks. The better requests are respectful of the individual and the network. Most of the requests that come through Linkedin have a clear benefit to the other person but much less consideration on how I might be interested in helping. Responding to these requests takes time and effort which lowers the value of the network and the priority of responding at all.
  • Lack of Follow-through: Making requests that are ambit claims, have unnecessary urgency or where you are not prepared to invest in follow through on the responses others will make. A common issue is when people ask for urgent help and then disappear again without responding to even acknowledge the answers given to their query. 
  • Unclear Benefit: Making unclear offers of benefits. If you suggest something offers ‘exposure’, ‘mutual benefit’, ‘rewards’, ‘an opportunity’ or similar it helps to quantify this in your request. Leaving it for others to discover the meaning of your obscurity imposes costs on others and on you.

There are many more examples. While it may be easy to decline all poorly framed requests, some times opportunity lurks under the thoughtlessness.  The challenge is that the time and effort to respond, to clarify, to negotiate mutual benefit and to help can unduly burden network participants. Suddenly people withdraw from helping others in the network because the collective experience is burdensome. 

Sidenote: Recognise Your Own Value In Networks

Under an avalanche of requests for free time, free help, free speaking engagements, free advice, offers of ‘exposure’ and general lack of consideration, it can be tempting to decide that you have to acquiesce because the whole system works this way. This is even more the case when you are told ‘everyone else’ seems to be doing things on this basis. We are still learning how to manage relationships at scales, timeliness and distances that have never been possible before in human history. Remember always you have choices. The best way to make choices is to respect the value you bring, set your own strategy and set your own rules for the value exchange. That way you take and miss the opportunities you choose, not others. Ask people you trust to help you assess the value you create, if you can’t do it yourself. Grace, humble respect for the value you create and a focus on reciprocity can make magic happen.

Replenishing Goodwill with Purpose, Contributions and Serendipity

One of the reasons that I am a advocate of John Stepper’s work in promoting the value of working out loud is that John has made explicit the value of making contributions to others. Making purposeful contributions to people in your network builds goodwill. It is a great way to start a relationship. People are more likely to assist you if they have seen you making contributions to others. Most importantly of all to make a contribution to another person you need to take the time to think of that other person and their needs.

Goodwill erodes if it is not actively restored by reciprocal benefits in a network. Creating goodwill through consistent contributions to others and serendipitous benefits helps the networks deliver net benefits to participants overcoming the costs imposed by the thoughtless and the deliberate free riders. The more people make purposeful contributions to others the more likely the balance will be a net positive one. For this reason many early online forums excluded lurkers in an effort to foster purposeful participation and reciprocity. The champions, change agents and connectors at the heart of your network will be some of the most purposeful, considerate and generous individuals that you know.

Fostering a culture of working out loud that is purposeful and generous will help any network overcome the challenges of occasional free-riding.

Algorithms Work Out Loud

Whether we like it or not, working out loud is coming as a work trend. The benefits for productivity, learning and effectiveness from working out loud make greater transparency and connection in our work inevitable. If we do not work out loud, it will be our tools that work out loud for us.

Algorithms Ascendant

If you have any interest in digital trends you will have noted the news that software beat the world’s best Go player 4-1. I’ve played a little Go and even at a much smaller scale than a competition board it is a mind-bendingly tricky game that relies on intuition as well as logic. Software being able to beat a Go master so comprehensively is a significant development because analysts had forecast it could be up to a decade before Go fell. Go is too complex for a simple brute force strategy of computation of possible paths. 

The breakthrough occurred because the Google team developing AlphaGo didn’t just rely on one source of technical expertise or one strategy to beat a Go Master. AlphaGo improved itself by testing multiple strategies in machine learning, specifically learning better models of play each time it watched or played a game of Go.  AlphaGo’s success reflected a key benefit of working out loud – learning through observation and experience of not just one’s own practice but also the practice of other Go algorithms and Go masters.

Algorithmic Insight

Whether we practice working out loud or not, the software around us is already beginning to leverage our work to learn and enhance its effectiveness. Social media sites are all moving to algorithmic display because they can leverage our behaviour and relationships to better meet our needs (& their own business models).  I remember my resistance when Yammer first implemented an algorithmic feed and moved away from following. I thought there was no way that I would value the algorithms choice of messages over my own curation of content through following strategies. These concerns passed quickly in use and it has been a long time since I reflected on the need for a better following model.  Incidentally, Yammer moved to this change as a result of analytics and A/B testing, leveraging the work of thousands of customers to find better ways to build its product.

These algorithms are coming deeper into our work. I recently had a demonstration of Microsoft Office’s Delve and Delve Analytics. My takeaway was here was that I was looking at the potential for algorithms and analytics to turbocharge the value by leveraging a form of passive automation of working out loud. Clearly tools like Delve can help by reducing search, however they can also deliver further benefits for learning, collaboration and business value by helping make working out loud a default practice in the future of work.

Delve offers a key way to address the concerns many critics of working out loud raise. Today working out loud requires an individual to push their work out visibly so that others can pull the work for the purpose of learning or collaboration. That first push upsets some critics as it is seen as contributing to noise, raising the possibility of unconstructive distraction or requiring incremental effort from the worker. My experience is that the benefits far outweigh this minor inconvenience.  However, algorithms and analytics like Delve, change this game by leveraging our working behaviours to pull information and insights from the work of others and make them available to enable us to better learn or to find better practice. 

Solutions like Delve enable all of our working out loud practice to rest on a pull model. If Delve can surface a document that I need to see or I can use from the work of my peers then it doesn’t rely on any more effort from my peer that to enable this sharing and configure privacy and security settings. If Delve Analytics can help me to learn how better to use Microsoft’s productivity tools by supplying insights on my use and that of my peers, then again it does not require my colleagues to measure, document and share their approaches. A similar example is that Swoop Analytics have now released Swoop personas to enable each user of an enterprise social network like Yammer to understand their personal style and effectiveness in the use of the platform. 

The trajectory of innovation is that these algorithms will be increasingly effective and increasingly deeply integrated into our products.

Is that it?

If algorithms are the answer, it that it? Do we no longer need the human practice of working out loud? Why don’t we just wait?

There is an adoption challenge of sorts with the coming algorithms. Algorithms can help with insight, but they cannot address the human side of openness to learn, willingness to experiment and ability to handle the social elements of working out loud.  We all need to learn to be able to manage new practices and to have mindsets to be able to benefit from the change.  These mindsets stretch from an attitude of generosity, desire for connection, a move from reliance on personal expertise and through to the ability to handle odd moment of embarrassment. If we do not get the mindsets right, then we will miss the benefits of new ways of working.

The value of the practice of working out loud now is that it enables each of us to learn important social skills in the network era: building connections, reciprocity, generosity and how to create and sustain the creation of value in networks.  The networks and the algorithms are not going away. The challenge for all those seeking to be ready for the future of work is to learn how best to leverage these new models.

Just like AlphaGo, those who are already working out loud are discovering new practices and approaches to work through their own work and through watching the practices of others. You can wait for an algorithm to arrive to make the change for you or you can get ahead of the curve and enhance your practice of working out loud.

Hustle, WOL & Flow

The toughest thing about working for yourself is the lack of perspective. Three practices will keep you at the edge, learning and pushing forward.

A Singular Perspective

The biggest danger in working for yourself, particularly as a consultant, is talking to yourself. Without perspectives from others that self-talk can swing quickly from entrepreneurial delusion (Everything’s fantastic) to pessimistic catastrophe (Never Gonna Work). When you are absorbed in a single project or worse with nothing to do between projects, it is easy to lose connection to others and the perspective (& learning opportunities) that interaction provides.

In my experience, three practices can help you with much needed perspective. Put together, these practices not only help you to remain in touch with the commercial opportunities and needs of your clients, they also stretch you to find new opportunities for your business.

Hustle

Always be Hustling. Write it down. Say it to yourself. Do it. 

Some people don’t like the word hustle because it can connote the con and the swindle. What I like about the hustle is it demands street smarts and effort. The hustle isn’t passive. You have to be out building networks, connecting with new and existing people, finding their current problems and working to solve them.

The hustle reminds you that the solution you will deliver is the one that the client wants to buy, not the one you walked in to sell. The hustle keeps you open to new ideas, new opportunities and new solutions. The hustle takes creativity, innovation and nous.

The hustle is one more call, one more meeting and the right amount of never say die. The hustle treats ‘no’ as a signal to learn more and work harder. The hustle is the best antidote to both delusion and catastrophe. Whichever you are in, there is still need for the hustle.

Work Out Loud

Working out loud in your networks is a great way to build your business. Closed intellectual property atrophies. You can’t test the product fit or market fit of a secret. 

Working out loud is not just sharing. Much of what I do, I share here. That has value to enable people to see my work and to judge my ability to contribute to solutions. I rarely get calls about what I blog. I get calls because I blog and people see my capabilities and think that they might help. 

More valuable than sharing out loud are the situations when I actually work to solve my problems or client problems out loud with peers. Working out loud has developed my practice areas, reshaped my products, introduced me to collaborators and extended my networks to new clients. Working out loud on my solutions with trusted peers and referral partners has sharpened my efforts and ensured I am delivering what clients need. I have saved so much time and effort by avoiding reinventing the wheel and developing to a market need as a result.

Flow

The concept of flow developed by Mihaly Csikszentmihalyi describes a state of optimal experience. In flow, you work as if time stands still and you have deep focus on the work at hand. It occurs when the rising challenge of our work matches to our rising ability. Flow comes when we push ourselves to work at the edge of our capabilities.

Some one once told me ‘If you don’t reach for the edge, you will never know where it is’. When your work depends on selling your expertise, there is a temptation to sit in the comfort zone. We are tempted to sell only what we are 110% capable of delivering. We sell what we sold yesterday. 

Flow pushes you to use your client’s problem and your client’s constraints as an opportunity to do more, to do better and to learn. Pushing yourself to this edge gives you valuable feedback from the real world beyond your bubble.

We can all benefit in our work from stepping outside the bubble of our usual experience. The three practices of hustle, working out loud and flow help us build the capabilities and the information we need for success in our work.

Put the Conversation First

Fishbowl session in Sydney. Photo credit: Michelle Ockers

Put conversation first.  There is nothing more powerful than real conversation. Generative discussion is far more likely to engage, inspire and create value than a presentation or a recitation of an individual’s expertise. 

I first saw deep generative conversation in adaptive leadership work. Creating a container for a conversation, being able to surface tensions and explore a whole system generates a new perspective for leaders.  Conversations like these, can be the foundations for new more effective action.

My passion for working out loud is shaped by the value that I have experienced in putting ego in the background and working with others aloud on ideas and actions.  The growth of working out loud globally is testament to the fact that my views are not isolated.

The Anti-panel is another example of work where the value of fostering a real and diverse conversation can be seen.  Through multiple formats, engaging a conference audience to create their own panel session has been insightful & rewarding.

Next week I am putting another generative conversation format to the test.  Along with Charles Jennings, Rene Robson, Cheryle Walker and Andrew Gerkens we will be discussing learning and performance in a fishbowl format. I have been a part of a number of fishbowl conversations before. Each have been intense, engaging and insightful experiences because they bring the audience into the panel conversation, focus on a conversation and create an atmosphere of collaboration in the discussion and the surrounding audience.

Share Your Development Plan Out Loud.

Working out loud can accelerate development. Share your Development plan with your team. They know your weaknesses already and they are in a great position to coach and support your learning.

When I worked in corporate life, I always managed to shock a few of my colleagues, both peers, team members and others, by sharing my development plan openly with them. My thinking was pretty simple. The benefits of sharing the plan were real.

My colleagues work with me every day. They know my strengths and weaknesses, usually better than I do. They are a great source of coaching and feedback. Sharing my plans with them authorised them to say “hey, Simon, you are doing that thing on your plan”

Acknowledging that I am trying to develop and sharing how was a great way to gain their trust and their support in the changes I was seeking to make. People valued the honesty and the effort to improve. People that I mentored valued the insight into how I put together my plan and where my efforts went. People went out of their way to give me suggestions and to work with me when their development needs were aligned. Peers and my teams also held me to account to do what I had openly committed to achieving. Most importantly, I was publicly role modelling what I asked them to do each day.

In addition, being explicit on when I was hoping to move roles and where I was hoping to go next helped the team around me to understand how they needed to develop and what opportunities that they might have ahead. Instead of succession planning being a mystery, it could be an open conversation in the team. 

Take your development plan. Remove anything that is truly confidential or relates to others. Then share it will your colleagues. Get ready for some great conversations to help you and your peers grow.

Working out loud on Career Transition

I throw a spear into the darkness. That is intuition. Then I must send an army into the darkness to find the spear. That is intellect. – Ingmar Bergman

Working out loud on your intuitions is critical to success of career transition. So is bringing your network to bear as an army of hunters and collaborators to help make the new role a success.

A bunch of friends, collaborators, and inspirational leaders were made redundant yesterday. At the end of a day of reaching out to offer help, I came across the quote above from Ingmar Bergman and it reminded me of each of my past career transitions. Enforced change is daunting and can be a time of doubts and confusion. We can be deeply unsure of what comes next.

When career change takes us by surprise we usually never quite know what we want next. We are deep in the realm of doubts and hopes. We need to trust our intuition as a signal of personal purpose. We need to throw some experimental spears. Working out loud is a great way to test the waters, refine your hopes and draw opportunities. Throw a few spears and see what happens.

However working out loud is just the beginning. The next challenge is to send out an army to help you find the next role, project or help you start the next business. There’s too much for one individual to do alone. Networks are the most powerful way to search for, find or even create the new role. Combinations of strong and weak ties will make things happen that you could never expect. Working out loud can make the network aware. You will need to work the network ongoing with all your intellect to turn ideas into opportunities to fulfil your purpose.

My friends are well placed for success in this game. They are highly talented and know how to work like a network. They have global networks. They have authority on the difficult challenges in change and adoption in the future of work. They are trusted experts and partners. They are ideally placed to leverage the wirearchy to their next success. The opportunity now is to work out loud and connect, share, solve and innovate with those who admire them.

For all of us who are pondering our next move, how are you leveraging working out loud and calling on the power of your networks? How are you helping others find their next horizon?

The little gesture #wol #vmm

Your gifts don’t need to be big. They just need to be gifts. 

I saw a neighbour driving in the street this morning. Being Australian males, we both raised a hand of acknowledgement. Two little waves made a gesture of greeting and respect. In regional Australia, the gesture is refined down until only a finger is raised from the steering wheel, but it is usually raised to greet each vehicle. 

Little gestures matter precisely because they are small and easy to ignore. Taking the time to recognise others specifically, is part of building community. Anyone can drift anonymously through a large city or organisation. Recognition reminds you that you have peers. 

The genius of John Stepper’s Working Out Loud is his focus on making small contributions to one’s network. All networks are built on these little moments – gifts of recognition, support or respect. Working out loud refines the giving in your networks and build a generous atmosphere of community. 

When I work with clients on enterprise social collaboration, my focus is to bring the conversation down from big set piece projects to these little gestures of community. The first three verbs of the Value Maturity Model, Connect>Share>Solve>Innovate, are foundations created by these small gifts of time, attention or value. Multiply small gifts and you multiply the power of collaboration. Most importantly of all, like a hand wave between neighbours, these gifts can be given everyday. 

Build your community with little gifts. 

May you enjoy the season of giving. Merry Christmas and a happy new year all. I look forward to further conversations with you in 2016 about the role of learning, leadership & collaboration in the future of work.

Speak out and Remove Doubt #wol

“Better to remain silent and be thought a fool than to speak out and remove all doubt.” Abraham Lincoln

Eloquence can be the enemy of sense. This witty Lincoln quote is an example of the kind of thinking holding people back from working out loud. Why should anyone choose to remain ignorant simply to manage other’s perceptions? Negative perceptions may impede opportunities and relationships but ignorance is far more devastating.

In his defence, when Abraham Lincoln made this comment the cost of access to information was far higher than today. There was a real cost to learning and much lower level of general education.

Today we have the opportunity to learn and share so much more. We have the chance to be open about our process of learning and development as it occurs. Without testing our ideas, we will never come to know our limits and our potential.

Perhaps we would all be better following this advice of Lincoln as others work out loud: ‘He has a right to criticize, who has a heart to help.’

What goes wrong with #wol: #wolweek

A short handy guide to (almost) everything that can go wrong when working out loud

People ignore you: the most common experience. You feel like a madman shouting in a busy street. Actually everyone else is just so busy they don’t notice. Keep going. Also try working out loud in smaller, more connected communities. 

People don’t get it: old habits die hard. Another person’s lack of understanding is no barrier to you. Keep practising and keep explaining. They will see the benefits eventually. 

People think you are bragging: make sure you are sharing work that is still in progress and sharing the good and bad. Otherwise keep going. 

People think you are too noisy: Noise is personal. Help those people to see how they can manage noise. Be reasonable with your own sharing. 

People think you are indiscreet: often a perception that passes as people come to know you better. Build relationships. Making sure you are sharing about work helps. Keep going. 

People think you are pushy: separate perceptions and reality. You can’t force others to work out loud with you. You can’t expect others to help you if you don’t help in reply. 

People think you are selfish: Celebrate others and recognise their help. No work is all about you. 

People think you have too much time on your hands: let people know how much you have on. Help them to understand how easy it is to share work when you don’t have to dress it up. Show them how much time you save. 

People think you are ignorant or incompetent: they might think that anyway. Better to show them your passion to learn and get help. 

People think you are different, divergent, a trouble maker or a rebel: you are. Deal with it.

People tell you that you shouldn’t need to work out loud because of the process, the training, the manual, the system or other support: trust your judgement. Sometimes this helps you find the answer you need.

People think you are lazy: just keep showing the work you are doing. 

People tell you they are already doing it: people may well be sharing their work in their own way. Help others to understand your practice. Let them work their own way. 
 
People tell you it is a waste of time: discuss the benefits you get. However don’t feel the need to convert everyone. Know the value to you.  

People ask ‘but what’s in it for me?’: explain the benefits. 

People tell you that you are not doing it right: Ignore the experts. 

People tell you that you aren’t expert enough: Ignore the experts. You work out loud to learn. 

Corporate affairs, legal or HR get upset: hmm, hopefully you’ve followed policy to the extent that is possible. Make sure you are clear on the reasons why you are working out loud. 

You violate national security laws, anti-competitive protection, intellectual property, espionage laws, conflict of interests or otherwise commit a crime:  don’t do this again. Probably wise that you paid attention in your compliance training. 

You make a mistake: it happens. Be honest. Move on. 

You misspell a word, have an autocorrect issue, bad grammar, bad audio or video or people can’t otherwise understand you: see You make a mistake.

You embarrass someone else: some times working out loud draws in other private people. Take care of their feelings and check first.

Your boss tells you to stop: are they right? If yes, stop. If no, continue in a different way. If your boss is really wrong, do you need another job?

Your family think you spend too much time doing it: probably worth listening to them.  Working out loud is about work. You don’t want work intruding everywhere. 

All the issues are survivable. Keep going
Keep learning.

If you have more suggestions, please add them in the comments.