The Sugar High

Life is full of potential sugar highs: your growing base of free users, unprofitable sales, improving your market share, an industry award, that amazingly emotional talk, the hilarious video, your first, hundredth and even millionth follower, an inspirational quote, laughs, status, money, attention and even power.

Sugar highs are best consumed as part of a balanced active & purposeful life. Sugar highs must be created responsibly. Without the rewards of helping others to fulfil their potential, sugar highs become a cycle of gorging and cravings in the hope of forestalling the inevitable crash. The long term measure of an experience is not just how it makes you feel now but also how it helps you to do the work that is your change in the world.

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