Building on my recent post on the new Post on Behalf of feature in Yammer, I chatted with Rebecca Jackson and Ben Elias, two Microsoft MVPs, on authenticity and trust in enterprise communities. Both Rebecca and Ben have great insights into the background to the feature and when and how to leverage it.
My key takeaway remains that the power of Yammer is employees engaging each other to create value in the organisational strategy. Make sure your use of Yammer is working to that high value end.
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