Focus on Work

The challenge in your organisation is not better learning, new technology, more collaboration or better use of knowledge.  The challenge that matters is more effective work

In our specialist tribes it can become easy for the goals of our work to shift. We define success in terms of more or better of what we do.  However, that is rarely the goal that matters to the organisation or those we work to benefit. We need to be clear on the difference between the tool and the result

The power of a design mindset is that it forces empathy with the user, an employee or other person doing the work. The goal of any function in an organisation should be to make their work more effective. Employee lives are tough enoug delivering to customer expectations in a complex system. Employees don’t need to hear how important your new approach is. 

Focus on making the work more effective. Connect with other disciplines to make that your organisational goal. 

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