Simon Terry

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What is the Opportunity Cost of Your Time?

Opportunity cost is the value you give up by making a choice. Every moment of your life has an opportunity cost. What you decide to do with that moment is a choice. Every moment offers other choices that can create new value and opportunities for you.

If you don’t make choices, there is a good chance opportunity costs are accumulating against you. The paths you haven’t considered and the choices you have deferred might be more rewarding. These choices are rarely as difficult as you think.

If you don’t insist on reciprocity for your relationships and your efforts, then you will likely find that you will rue the opportunity cost of your choice. Work, relationships and other opportunities tend to be like buses. They all come at once. Take the first one on unfavourable terms and you might rue the missed opportunities later.

Consider the opportunity cost of your time. You will make better choices.


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