Simon Terry

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Lessons from Presenting

Last week I had a long and challenging presentation to give. Here’s some lessons that I take away from that experience:

Blogging helped: all the ideas in my keynote had been explored out loud before on this blog. It is so much easier to put together a big presentation when you have ideas that you have worked up, shared and discussed with others. Where I saw gaps in the presentation, I even blogged them to make sure I had worked out what I wanted to say.

Networks helped: a fortnight out from the talk I lost confidence that what I had to say was worth saying. I asked my Change Agent Worldwide colleagues for advice. As ever they were wonderful encouraging me to speak to my passions, tell stories and be practical.

A Role Models helps:: Looking for a role model to emulate, I studied Nilofer Merchant’s TED talk. At once, I saw a way to connect quickly with the audience and to advance my presentation.

Structure helped:With days to go I had my content, but a mess of a presentation. I went back to first principles and used Barabara Minto’s pyramid principle to rebuild the presentation. I discovered my issue. I had forgotten to explicitly make & support my main point. It sounds obvious but your point can get lost in all the action & theatrics. Fixing that helped.

Practice helped: All the way along I had been practising and refining the pitch. There was one more glitch. The night before I delivered the talk I felt my stories were like a laundry list and not very practical. As I grappled with this I realised I needed to add a pattern to help the audience follow the stories. I settled on Idea>Story>So What>Extended Story. This pattern forced me to make the ‘so what’ real in another story of the same organisation. That was good discipline and helped the flow.

Preparation Helps:Because of all the changes I need not have time to commit my talk to memory. I created a bullet point list of key points, lines and transitions. This enabled me to iron out kinks and simplify again. I was very nervous when I woke but the preparation gave me confidence it couldn’t be too bad. Thankfully my nerves vanished as I began to speak.

The audience enjoyed the talk. I couldn’t have been more thrilled that the message connected and people had idea to take away and try.


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