By definition to be exceptional, you have to be the exception, not the rule – Dharmesh Shah in Inc Magazine

Traditional organisations push people to fit in, to fit boxes and processes. The future of work organisations push people to realise their human potential.

Boxes and processes can be automated, copied and commoditised. Unique value is in the grey space of exceptions, obstacles and other human forms of mess. Insights, innovations and incremental value aren’t mechanistic process outcomes. They are human flashes of brightness in the grey.

Those flashes take work and new capabilities. Find the exceptions and exploit them. Push yourself to work into these grey spaces around your role, your customers and your organisation. Be led by purpose. Leverage your potential and the potential of others. Learn and build systems to learn together. Purpose, practice and mastery of working in the grey spaces are underpinnings of the new work.

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