Simon Terry

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The One Thing Management Needs

No Snake Oil.

Management is complex enough. Managers are time poor. Their lives are full enough of challenge, change and complexity. They will always be tempted by the one thing that they can buy, hire or do to make life easier. Too many people offer a single magic solution.

There’s no magic solution. Anyone selling the one thing (or the 5 or 55 things) is selling snake oil. Snake oil sells. It can sell like crazy. It just doesn’t work.

Management is hard work. The complex doesn’t simplify well. The choices remain. Change is hard. People are diverse. Obstacles have to be overcome. Things don’t just happen. Management is hard work because the challenge makes it worthy work.

Managers do the hard work of leading teams to realise potential and create value. There’s no snake oil required there.


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