Simon Terry

#YearofYammer: Yammer as a Platform for the Value of Community

At Microsoft Ignite 2019, the Yammer product team has debuted its updated product strategy. This strategy focuses Yammer on its core roles, redesigns the user interface and mobile experience and improves integration across the Office365 suite, including SharePoint, Outlook and Teams integration patterns.

 

Bringing the Outer Loop to Life:  Yammer as a platform for Community

The Yammer community advocates are passionate advocates of this new product strategy because we have always seen Yammer as a way to connect communities enterprise wide. Much of the debate around Yammer in the wider tech community has been due to lack of clarity of how it plays a role in Microsoft’s Collaboration Strategy.

The Yammer team’s discussion in 2017 of Inner and Outer Loops of Collaboration clarified this role but we are now seeing the product roadmap and integrations focus us all on the potential of these use cases. I am excited we can now begin to accelerate the conversations about the leadership, change and community potential of Yammer.

Core to Yammer’s updated product strategy is an clear statement on Yammer’s core use cases:

Photo credit: Amy Dolzine

These use cases align perfectly with the Value Maturity Model (seen above and explored on this blog) and highlight why the focus on adoption of Yammer as a platform for collaboration in community has always been a journey of focus on connection, sharing, solving problems and innovation.

Realising the Value in Community

Strong adoption support will be essential to help any organisation realise this value of collaboration in community. The Value Maturity Model and its supporting practices offers a roadmap for community managers to begin to leverage this new Yammer focus, particularly as it becomes more widely available to the organisation through other Office365 integrations.

Here a few key reminders for community managers planning to leverage this new Yammer product strategy:

I am very excited about this Year of Yammer. Let’s create some value in community together.